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Product updates, best practices, and e-commerce strategy from the Trivas team.
How to Measure Ecommerce Performance Without Third-Party Cookies
Third-party cookies are dying. Here's how DTC brands measure ROAS, LTV, and attribution using first-party data instead.
How to Test and Debug an Ecommerce Analytics Dashboard That's Showing Wrong Numbers
A practical framework for testing and debugging ecommerce analytics dashboards when revenue, ROAS, or funnel numbers don't match your source platforms.
How to Build an Attribution Model for Your Shopify Brand in 2025
A practical, step-by-step guide to building a Shopify attribution model in 2025: pick a model type, unify your data, and avoid common pitfalls.
How to Connect Shopify Analytics to Your Weekly Standup Data
A practical guide to pulling live Shopify metrics into your team's weekly standup, without screenshotting dashboards at 8am.
How to Detect When a Paid Channel Becomes Unprofitable (Before It Drains Your Budget)
Learn the exact metrics, thresholds, and alert setups to catch an unprofitable paid channel before it burns through ad spend.
How to Track LTV by Acquisition Channel in Ecommerce
Learn how to calculate and track customer LTV by acquisition channel across Meta, Google, TikTok, and email to find your real profit drivers.
How to Use Ecommerce Analytics to Improve Ad Creative Decisions
Learn how to connect ecommerce analytics to ad creative performance so you stop guessing which hooks, angles, and formats actually drive sales.
How to Report Omnichannel Performance to Your Board of Directors
A practical framework for reporting omnichannel ecommerce performance to your board: what to include, what to cut, and how to present it.
How to Set Weekly ROAS Targets for Each Channel
A practical framework for setting weekly ROAS targets by channel, based on margin, CAC, and channel maturity, not gut feel.
How to Measure Attribution Across Cookieless Browsers
Safari, Firefox, and iOS default to blocking third-party cookies. Here's how to actually measure attribution when 60%+ of traffic can't be tracked that way.
How to Track Promotional Cannibalization Across Channels
Learn how to spot promo cannibalization between Amazon, Shopify, Meta, and email before it eats your margins, plus the data setup to catch it early.
How to Forecast Q4 Ecommerce Revenue Using AI (Without Guessing)
A practical, data-first framework for forecasting Q4 revenue with AI: what data to feed the model, which pitfalls kill accuracy, and how to adjust mid-quarter.