Why Support Quality Matters More Than the Sales Demo

Nobody buys an analytics platform because of the support team. You buy it for the dashboards, the attribution model, the promise that you'll finally stop reconciling three spreadsheets before your Monday meeting. Support only becomes the thing you care about the moment a number looks wrong and you need someone to tell you why.

That's the real test. Not the onboarding call, not the feature walkthrough. It's what happens when your Meta spend doesn't match what's showing in the dashboard and you're trying to figure out if it's a tracking issue or a genuine discrepancy before you make a budget decision.