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Three platforms measure your ad spend. Only one turns it into a decision.
Northbeam, Polar Analytics, and Trivas.ai all sit downstream of your Shopify store and ad accounts. Where they diverge is how far that data gets taken: raw attribution numbers, a dashboard to read, or a recommendation to act on.
Which one fits how you actually work
Skip the full breakdown if you just need a starting point.
You're a Shopify-only brand without a data analyst, and want a fast, self-serve dashboard rather than a full attribution rebuild.
Polar AnalyticsYou're spending $100K+ per month across paid channels and need incrementality-grade attribution, with a dedicated analyst to interpret it.
NorthbeamYou're a founder or lean team running multiple channels (Shopify, Amazon, marketplaces) and want the platform to tell you what to act on, not just measure what already happened.
Trivas.aiHow the three platforms actually differ
| Criteria | Northbeam | Polar Analytics | Trivas.ai |
|---|---|---|---|
| Core model | Marketing attribution platform (MTA + MMM) | No-code BI / dashboard builder | AI intelligence layer that recommends actions |
| AI capability | Creative analytics + automated signal-back (Apex) into Meta/Google, no conversational assistant | Ask Polar: natural-language querying, MCP endpoint for Claude/ChatGPT | Root-cause analysis + ranked "next best action" recommendations, not just Q&A |
| Attribution | Multi-touch attribution + marketing mix modeling, deterministic and click-based view-through tracking | Server-side pixel, model-flexible reporting | Multi-channel attribution across paid, organic, email & marketplace |
| Profitability tracking | Not included, attribution-focused only | Custom P&L dashboards (build-your-own) | COGS, contribution margin, and net profit out of the box |
| Integrations | Meta, Google, TikTok, Snapchat, Pinterest, plus creative and CRM connectors | 45+ native connectors | 40+, including Shopify, Amazon, WooCommerce & marketplaces from day one |
| Setup / time to value | Multi-week calibration window before attribution stabilizes | Requires more configuration for custom dashboards | Same-day, with 3 years of history back-populated automatically |
| Best team fit | High-spend paid media teams with a dedicated analyst | In-house analytics/data teams | Founders and lean teams with no dedicated analyst |
| Pricing model | Custom, sales-assisted quote | Scales with GMV / tracked orders, unlimited seats | Tiered, scales with business size |
Pricing snapshot
Ranges as publicly listed in 2026; all three vary with store size and ad spend, so confirm current numbers directly with each vendor before deciding.
Doesn't publish pricing publicly. Industry-reported figures start near $1,500+/mo, typically for brands spending $100K+/mo on paid media.
Priced by GMV/tracked orders with unlimited seats; MCP/AI tier and Enterprise quotes sit above this range.
Positioned to replace a separate BI tool + forecasting tool + attribution platform stack rather than adding to it.
The gap Trivas is built to close
Attribution vs. action
Northbeam tells you which channel gets credit for a conversion. Trivas takes that a step further: surfacing why performance moved and what to change next, not just how to split the credit.
No analyst gatekeeping
Northbeam and Polar both reward teams with a dedicated analyst who can interpret the output. Trivas is designed so a founder gets the same clarity without one.
One platform, not a stack
Running attribution, BI, and forecasting as separate tools adds cost and reconciliation work. Trivas consolidates that into a single source of truth from day one.
Common questions
Still deciding?
See your own numbers before you decide
Connect your store and ad accounts and get a live dashboard in under a day.
Northbeam and Polar Analytics are trademarks of their respective owners. Figures checked as of July 2026. Confirm current pricing and features with each vendor.