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Industry Benchmarks by Sector
CAC Benchmarks Across Industries
Understand customer acquisition cost benchmarks across industries to see how your performance compares to market leaders in e-commerce analytics, SaaS, and omnichannel retail.
| Industry | Average CAC | Good CAC | Excellent CAC | LTV:CAC Ratio |
|---|---|---|---|---|
| E-commerce | $87 | $60 | $40 | 3:1 - 5:1 |
| SaaS | $205 | $150 | $100 | 5:1 - 8:1 |
| Fashion | $95 | $70 | $45 | 3:1 - 4:1 |
| Beauty | $76 | $55 | $35 | 4:1 - 6:1 |
| Electronics | $135 | $100 | $70 | 2:1 - 4:1 |
| Fitness | $85 | $60 | $40 | 3:1 - 5:1 |
| Home & Garden | $105 | $75 | $50 | 3:1 - 4:1 |
| Food & Beverage | $65 | $45 | $30 | 4:1 - 7:1 |
How to Use These Benchmarks with trivas
Benchmarks matter only when aligned with your own metrics. trivas unifies data from Shopify analytics, Amazon, Meta, Google Ads, and finance platforms to calculate blended CAC, contribution margin, and marketing attribution accuracy — giving a true picture of performance.
- Weekly benchmark reports flag channels with above-average CAC and suggest improvements.
- Track new-customer CAC vs. blended CAC to eliminate noise from repeat buyers.
- Leverage contribution-margin ROAS for efficient budget reallocation while maintaining payback goals.
- AI insights detect anomalies such as CAC spikes by region or channel and estimate corrective ROI.
Pro tip
Pair CAC with LTV by cohort. trivas’s LTV:CAC dashboards show if you’re within optimal ratios by industry and channel — empowering smarter, scalable growth.
Channel-Specific CAC Benchmarks
Channel averages help teams focus investment. Use this table to compare acquisition efficiency by source.
| Channel | Average CAC | Conversion Rate | Quality Score |
|---|---|---|---|
| Google Search | $112 | 3.2% | High |
| Facebook/Instagram | $89 | 2.1% | Medium-High |
| TikTok | $76 | 1.8% | Medium |
| Email Marketing | $35 | 4.8% | Very High |
| Organic Search | $28 | 2.9% | High |
| Referrals | $42 | 5.1% | Very High |
| YouTube | $95 | 1.5% | Medium |
| Amazon Ads | $125 | 2.8% | High |
Geographic CAC Variations
CAC varies significantly by market:
| Region | CAC Multiplier | Competition Level |
|---|---|---|
| United States | 1.0x (baseline) | Very High |
| Canada | 0.8x | High |
| United Kingdom | 1.1x | Very High |
| Germany | 0.9x | High |
| Australia | 1.2x | High |
| France | 0.85x | Medium-High |
| Japan | 1.3x | Very High |
| Emerging Markets | 0.4-0.7x | Low-Medium |
These insights help brands set realistic CAC targets across countries and channels. Combining Shopify analytics with trivas’s marketing attribution dashboards provides a unified view of ROI and competitiveness globally.
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