Analytics platforms sit at the center of your entire revenue stack. Shopify orders, Amazon settlement data, Meta and Google ad spend, GA4 sessions, sometimes Stripe or Klaviyo on top of that. One vendor with weak security practices means all of it is exposed at once: customer PII, payment-adjacent data, and the ad spend numbers your board sees every month. That's why more teams now search for ecommerce analytics SOC2 compliant vendors before they'll even take a demo call.