.d53b12e5.png&w=3840&q=75 "Trivas.ai")
by Trivas.aiWe're pulling /events/multichannel-day from the site. Not archiving it, not letting it quietly rot in the sitemap: pruning it, with the handful of useful bits folded into a page that actually gets traffic. Here's the reasoning, in case you're running a similar audit on your own site.
The numbers made this an easy call. Under 10 impressions and zero clicks over three months. Not "underperforming", just dead.
A page like that doesn't sit neutral in your index. It actively drags on quality signals. Google's looking at your whole domain when it decides how much to trust any single page, and a thin, stale page with no search demand tells it something about the rest of your content too.
Event pages are especially bad for this. They're built around a date. Once that date passes, the content has nowhere left to go, it's not an evergreen "ultimate guide," it's a registration page for something that already happened. Leave enough of those indexed and you've got a growing pile of dead weight with no one checking in on it.
The original page covered Multichannel Day: event format, schedule, and Trivas's sponsorship angle. The usual logistics, registration CTA, speaker list, date and venue.
Buried in there were a couple of genuinely good points. A few data points about multichannel ecommerce reporting challenges, and a speaker takeaway or two about channel sprawl, how fast product data gets out of sync once a brand sells on more than two or three channels. That's worth keeping.
Everything else goes. Dates, venue details, "register now" buttons, the sponsor blurb: none of that has any life left in it. No reason to keep maintaining a registration flow for an event that's over.
The surviving content has an obvious home: /solutions/data-integrations. Multichannel selling is, underneath everything, a data unification problem. Once a brand's on Shopify, Amazon, and two marketplaces, the real pain isn't the channels themselves, it's getting one clean view of inventory, orders, and performance across all of them.
The reporting-challenges point and the channel-sprawl takeaway slot naturally into that page's existing structure, as supporting color for why integration matters in the first place. No need to force new sections, just weave them in where the page already talks about fragmented data sources.
/events stays the canonical hub for anything event-related going forward. Live events get their own page while they're live. What we're not doing anymore is letting individual event pages linger past their expiration date as permanent fixtures in the index.
This is the part people skip, and it matters.
If there's any residual backlink equity or direct traffic hitting /events/multichannel-day, a 301 redirect to /solutions/data-integrations is the right move. It passes along whatever minimal link value is still pointing at the page instead of just throwing it away.
If there's nothing there, no backlinks, no direct traffic, and no plan to run the event again, a noindex tag plus removal from the sitemap and nav is cleaner. No reason to redirect a page that nobody's linking to and nobody's recurring.
The decision rule is simple: check Search Console for any lingering impressions or referral traffic, then check Ahrefs (or whatever backlink tool you use) for inbound links. Any signal at all, redirect. Nothing, noindex and move on.
Once the decision's made, the execution is mechanical. Worth doing in order so nothing slips:
That last step matters more than people think. A redirect that looks fine in a browser can still throw errors in Google's crawler if there's a loop or a mismatched canonical somewhere. Two weeks is usually enough to catch it.
This isn't a one-off cleanup. It's a rule we should've had from the start: event pages stay live while the event's upcoming, and for about 30 days after. Past that window, prune or fold into a pillar page. No exceptions for "but it has good content," because the fix for good content stuck on a dying page is to move the content, not to keep the page alive.
The same impressions and clicks threshold we used here, under 10 impressions, zero clicks, over a rolling three-month window, should get applied to the other event pages on a regular cycle: /events/deliver-europe-2026, /events/shoptalk-europe-2026, /events/in-cosmetics-global-2026, and /events/omr-festival. Some of those are upcoming and fine as-is. Others will hit this same wall once their dates pass.
Worth saying plainly: this is a quality-control pass, not a content project. We're not writing anything new for the old page, not adding a fresh CTA, not trying to squeeze more life out of it. The content that earns its keep moves. The content that doesn't, doesn't.
If you want to see how we think about data unification across channels more broadly, the data integrations page is the better read now anyway. And if this kind of audit is useful to you, our guides and reports section has more on how we approach content and reporting hygiene, worth a browse if you're doing a similar cleanup on your own site.
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