Increasing ACoS with Keyword Harvesting

This is a great example of how sellers can improve their advertising strategy by using long-tail keywords. ACoS (Advertising Cost of Sales) is a crucial ecommerce advertising metric that compares ad spend to sales. Lower ACoS means ads are performing more successfully and generating better profits.

Reduce Wasted Ad Spend with Negative Keywords

Negative keyword mining helps sellers find and remove keywords that are irrelevant or not converting into sales. This prevents ads from showing for searches that waste budget and generate clicks without results.

By removing poor-performing keywords, sellers can:

  • Improve ad targeting
  • Reach the right audience
  • Reduce wasted spend
  • Increase conversions

Using ecommerce analytics also helps sellers understand which keywords bring qualified traffic and contribute to the customer journey.

Reducing ACoS by 35% in Four Weeks

In one case study, a seller used negative keyword mining and reduced ACoS by 35% within four weeks. By cutting wasted clicks and focusing budget on high-converting search terms, the seller improved campaign profitability and achieved a better return on investment (ROI).

How Trivas Helps with Keyword Harvesting

Trivas.ai is an AI-powered ecommerce analytics platform that combines sales, advertising, and keyword performance data from platforms like Amazon and Shopify.

Key features include:

  • AI-powered keyword analysis
    Automatically identifies high-performing and poor-performing keywords using real-time campaign data.
  • Unified analytics dashboard
    Lets sellers monitor ad performance, keyword trends, and spending across multiple marketplaces in one place.
  • Actionable recommendations
    Suggests keywords to target and negative keywords to exclude, helping reduce wasted ad spend and improve ACoS.

Trivas simplifies the process of keyword harvesting and campaign optimization, allowing sellers to focus more on growth strategy instead of manual analysis.

By using Trivas, ecommerce sellers can improve advertising efficiency, reduce ACoS, and increase overall campaign profitability.