Northbeam doesn't publish a price list. There's no pricing page with three tidy tiers and a "most popular" badge. What you'll actually pay depends on a quote, and that quote is built mostly around your monthly ad spend. For a mid-size DTC brand, that usually lands somewhere in the low thousands per month. Enterprise accounts running seven figures in spend pay a lot more.
The quote-based model is itself worth flagging as a cost. You can't just sign up and start pulling data. Getting a number means booking a call, talking through your spend and stack, then waiting on a proposal. That's hours of your team's time before you've seen a single dashboard.
This post breaks down what actually drives the Northbeam cost up or down, roughly what each tier looks like, the costs that don't show up on the invoice, and how the whole package compares to flat-rate alternatives.
What Actually Drives Northbeam's Price
Ad spend is the main lever. Northbeam prices around the volume of spend flowing through the platforms it tracks, so a brand spending $200k/month pays more than one spending $60k/month, even if both are using the exact same features. Your usage doesn't move the number much. Your spend does.
Platform count matters too. Connecting Meta, Google, and TikTok pushes the quote higher than running Meta alone, since each integration adds data volume and maintenance on Northbeam's end.
For larger accounts, order volume and site traffic start factoring in as well. A brand doing 50,000 orders a month generates a different data load than one doing 2,000, and enterprise quotes reflect that.
Contract length is the lever you actually control. Month-to-month costs more per month than an annual commitment. If you're confident in the tool, locking in a year usually buys a meaningfully lower effective rate. If you're not sure yet, that discount comes with a catch we'll get to below.
Northbeam Pricing Tiers: Rough Breakdown
Nobody outside Northbeam's sales team has the exact rate card, but based on how the market talks about it, the structure roughly breaks down into three bands.
Starter/growth tier: aimed at brands spending somewhere in the $50k to $500k/month range on ads. Quotes here typically run a few thousand dollars a month.
Scale tier: for brands spending into seven figures monthly. Price scales up proportionally with spend, and at this point you're negotiating directly rather than picking a plan off a page.
Enterprise tier: fully custom. Usually bundles in dedicated support and more granular, model-level attribution work.
Treat all of this as directional, not exact. Northbeam doesn't list numbers publicly, and quotes shift based on timing, negotiation, and how many platforms you're connecting. If you're actively comparing options, it's worth looking at a side-by-side breakdown of Northbeam against Polar and Trivas before you get on a call, so you're not negotiating blind.
Hidden Costs Beyond the Subscription
The subscription line is rarely the whole story.
Onboarding and implementation. Some contracts fold setup into the quote, some don't. Ask directly, because an "implementation fee" that shows up after you've signed is a bad surprise.
Setup time. Pixel configuration and tracking setup take real hours before the platform produces anything you can act on. That's not a Northbeam-specific problem, every attribution tool has a ramp-up period, but it's time your team isn't spending on campaigns.
Running two systems at once. Most teams don't rip out platform-native reporting the day they turn Northbeam on. They run both in parallel for weeks, sometimes months, to sanity-check the numbers. That's not wasted time exactly, but it is time, and it's easy to underestimate how long the overlap period drags on.
Lock-in. Annual contracts get you a better rate, but they also assume your spend stays roughly where it was when you signed. If spend drops (seasonality, a channel getting cut, a slower quarter) you're still locked into a quote sized for the old number. That's the tradeoff nobody mentions on the sales call.
How Northbeam's Cost Compares to Other Attribution Tools
Quote-based pricing is Northbeam's whole model. Plenty of other tools in the space, including Trivas, publish flat-rate or clearly scoped tiers on a pricing page, so you know the number before you ever talk to anyone.
That difference changes how you shop. With a published tier, you compare features against a fixed price. With Northbeam, you're comparing a feature set against a number that doesn't exist until sales builds it for you, which makes apples-to-apples comparison harder than it should be.
Brands evaluating Northbeam are usually also looking at Polar Analytics and Trivas side by side on the same basis: what's the real monthly cost, and what do you get for it. That's a reasonable way to shop, as long as you're pricing out the full stack, not just the subscription.
Because the subscription isn't the full cost. Someone on your team has to interpret the attribution output and turn it into a media buying decision. If that takes an analyst five hours a week to make sense of, that's a real cost sitting next to the invoice, and it's worth counting both before you sign anything.
Is the Price Worth It for Your Stage
Depends heavily on where you are.
Under roughly $50k/month in ad spend, a premium attribution quote is often disproportionate to what you actually need. At that spend level, the questions you're asking (which channel is working, is CAC trending up or down) don't usually require model-level, cross-platform attribution. A simpler dashboard answers them faster and cheaper.
Brands running complex, multi-platform campaigns at real scale are a different story. When you're splitting spend across Meta, Google, and TikTok with overlapping audiences, a model that untangles the overlap is doing real work, and the cost is easier to justify against the media budget it's informing.
Before signing anything, map the expected quote against two numbers: your current blended CAC and the hours your team currently spends stitching together reports manually. If the quote is a rounding error next to either number, it's probably worth it. If it's not, you're paying for precision you don't need yet. Teams making this call are often the same ones reading our notes for marketing leaders on how to size analytics spend against headcount and media budget.
Next Step: Compare the Full Picture Before You Commit
Northbeam cost isn't a number you can look up, it's a number you negotiate, built around your spend, your platform count, and how long you're willing to commit. That's fine if you go in with eyes open. It's a problem if you don't.
Before you book that sales call, it's worth seeing what a flat-rate alternative actually includes, and whether it covers the same ground. Our guides and reports library has more on comparing attribution and reporting tools without the back-and-forth. Or skip the comparison shopping altogether and start a free trial to see what flat-rate reporting looks like without a single sales call.
Content author and contributor at Trivas.ai, sharing insights on e-commerce analytics, business intelligence, and data-driven strategies to help businesses grow.
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