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Product updates, best practices, and e-commerce strategy from the Trivas team.
How to Identify ROAS Outliers Across Paid Channels
Learn how to spot ROAS outliers across Meta, Google, TikTok, and Amazon before they skew budget decisions or hide real performance shifts.
How to Use AI for Ecommerce Budget Reallocation (Without Guessing)
A practical MOFU guide to using AI for ecommerce budget reallocation across Amazon, Shopify, Meta, and Google Ads.
How to Track the Amazon Halo Effect on Shopify DTC Sales
Learn how to measure Amazon's halo effect on your Shopify DTC sales with a practical, data-backed tracking framework.
How to Connect Klaviyo Data to Shopify Attribution (Without Losing Revenue in the Gaps)
A practical guide to connecting Klaviyo email/SMS data to Shopify attribution so you can see which flows and campaigns actually drive revenue.
How to Measure Marketing Efficiency Ratio (MER) for a Growing DTC Brand
A practical guide to calculating and tracking MER as your DTC brand scales, with formulas, benchmarks, and pitfalls to avoid.
How to Track Blended vs Marginal ROAS for Your Shopify Brand
Learn how blended ROAS hides diminishing returns and how to calculate marginal ROAS to know exactly when to scale ad spend on Shopify.
How to Get a Weekly Ecommerce Performance Summary Automatically
Stop building Monday reports by hand. Here's how to automate a weekly ecommerce performance summary across Shopify, Amazon, and ad platforms.
How to Use Ecommerce Analytics to Justify an Ad Budget Increase
A practical framework for using ecommerce analytics data to build a budget increase case your CFO or founder will actually approve.
How to Build a Marketing Efficiency Dashboard for DTC (MER Included)
A step-by-step guide to building a DTC marketing efficiency dashboard, including MER, blended CAC, and the data setup that makes it accurate.
How to Track Ecommerce Performance Without GA4
GA4 too limited for ecommerce reporting? Here's how to track revenue, ROAS, and channel performance without relying on GA4 alone.
How to Measure New Customer vs Returning Customer ROAS (NC-ROAS vs RC-ROAS)
Blended ROAS hides whether ads are actually acquiring customers or just re-selling to people you already have. Here's how to split it.
How to Detect Data Gaps in Ecommerce Attribution (Before They Skew Your Budget)
Learn how to spot data gaps in ecommerce attribution across Shopify, Amazon, and ad platforms, and what to do once you find them.