by Trivas.aiNorthbeam doesn't publish pricing anywhere on its site. You can click through every page of their marketing site and the best you'll find is "request a demo" buttons. That's deliberate, and it makes comparison shopping a pain if you're trying to figure out northbeam analytics pricing before you've burned an hour on a sales call.
This guide pulls together actual numbers: quotes shared in G2 and Capterra reviews, figures mentioned by agencies who've bought it for clients, and patterns across what current users describe paying. It won't be exact to the dollar for your account, but it'll get you into the right range before you talk to sales.
Most attribution and analytics tools in this space handle pricing differently. Triple Whale lists starting tiers on its pricing page. Polar Analytics does too. Northbeam doesn't, and that's not an oversight.
The reason comes down to how they price: usage-based, tied to your monthly ad spend under management. A flat "starts at $X" number doesn't work well when the actual cost depends on how much you're spending across Meta, Google, and TikTok combined. So instead of a pricing table, you get a form. Book a demo, talk to a rep, get a quote built around your spend volume.
That model isn't unique to Northbeam, but it does mean you're going in blind unless someone's done the legwork already. This article is that legwork. We've pulled numbers from real quotes, reseller conversations, and review-site comments rather than just restating what's on their homepage (which, again, is nothing). Pricing structures shift though, so treat this as a living reference rather than a one-time snapshot, and expect us to update it as new data comes in.
Based on collected quotes, Northbeam's pricing roughly breaks into three bands.
Entry tier: around $500 to $1,000 per month, generally for brands spending under roughly $1M per month across ad platforms. This is the tier most DTC brands in growth mode land in.
Mid tier / Growth: $1,500 to $3,500 per month. This band scales with both ad spend volume and the number of connected ad accounts, so a brand running Meta and Google across multiple regions will sit higher in this range than one running a single account on each.
Enterprise / custom: $4,000 per month and up. This is where agencies managing multiple client accounts, or brands running paid media across four or more platforms at serious spend, typically end up.
The thing to understand: Northbeam prices primarily off monthly ad spend under management, not seat count or which features you unlock. Two brands paying the same monthly fee might have very different feature access if their ad spend profiles differ. That's a real departure from how a lot of SaaS pricing works, where you pick a tier for the features and seats come bundled in. Here, spend is the primary lever, which means your bill can move even if your team and feature usage stay exactly the same.
Feature access isn't uniform across tiers, and this is where things get murky if you don't ask the right questions on the sales call.
Attribution models. Multi-touch attribution is generally available across tiers, but incrementality testing (holdout groups, geo tests) tends to be gated to mid and enterprise tiers rather than included at entry level.
Ad platform integrations. Meta and Google are standard across the board. TikTok coverage has historically required a higher tier or come with an add-on cost, depending on when you signed. Worth confirming directly since platform support changes over time.
User seats. Entry tiers tend to cap seats lower, with enterprise plans offering more generous or unlimited seat allowances. Data retention windows follow a similar pattern: shorter lookback at entry, longer historical data access as you move up.
Onboarding and support. This is one of the clearer tier splits. Entry-tier accounts are largely self-serve after initial setup. Mid and enterprise tiers come with a dedicated customer success manager, which matters more than it sounds like if you're relying on the attribution data for actual budget decisions and need someone to call when the numbers look off.
If you're trying to map this against what you'd get elsewhere, it's worth reading a three-way comparison of Northbeam, Polar, and Trivas to see how feature gating compares across tools rather than just within Northbeam's own tiers.
The sticker price, whatever it ends up being on your quote, usually isn't the whole story.
Annual commitments. Multiple reviewers report 12-month contract minimums, with no month-to-month option at the lower tiers. If you're testing the tool for a quarter to see if it fits, that's a real commitment to weigh before signing.
Onboarding fees. Some quotes include a separate implementation or onboarding fee on top of the monthly subscription, not folded into it. Ask for this explicitly, because it won't always show up on the first number a rep gives you.
Overage pricing. Since the whole model is spend-based, crossing your plan's ad spend threshold mid-contract can trigger overage charges or push you into a tier renegotiation before your renewal date. Seasonal brands running a big Q4 push should ask specifically how this is handled.
Cancellation and renewal terms. User reviews flag auto-renew clauses and notice-period requirements that aren't always obvious at signing. If you don't cancel within the window, you can get rolled into another annual term by default.
None of this makes Northbeam unusual among SaaS tools in this category, but it does mean the contract terms deserve the same scrutiny as the price itself. Our own billing and plans help center walks through the kind of questions worth asking any analytics vendor before signing an annual deal, not just Northbeam.
Laying the three tools side by side at comparable ad spend volumes:
The core difference isn't just the dollar amount, it's the model. Northbeam's cost moves with your ad spend regardless of what reporting you actually use. Polar's flat-tier approach means your bill is predictable month to month regardless of spend swings. Trivas scopes pricing more to reporting depth and platform coverage, which matters if your reporting needs span beyond paid attribution into Amazon or marketplace data.
This table is a starting point, not a final answer. Actual quotes vary by account, and the right fit depends on your spend pattern and which platforms you need covered. For a deeper look at how the three stack up feature by feature, see the full Northbeam vs Polar vs Trivas comparison.
Good fit: brands running single-channel paid social at consistent, predictable spend who want deep multi-touch attribution and incrementality testing. If your spend doesn't swing much month to month, the spend-based pricing model is stable and the MTA depth is the actual draw.
Poor fit: brands with seasonal or fluctuating spend. If you double your ad budget in November and cut it back in January, you risk getting bounced between pricing tiers or hitting overage charges mid-contract, which turns your analytics bill into its own forecasting problem.
Also poor fit: multi-marketplace sellers running Amazon alongside Shopify who need unified reporting across both. Northbeam's strength is paid media attribution, not marketplace-plus-DTC reporting in one dashboard. If that's your situation, the pricing model matters less than the coverage gap.
The two readers most affected by this pricing structure are founders deciding whether the spend justifies the tool, and marketing leaders who have to defend the line item at renewal. If that's you, it's worth reading our notes for founders and CEOs or marketing leaders evaluating analytics spend against the rest of the martech budget.
Does Northbeam offer a free trial?
Based on collected information, no public free trial exists. Access is demo-gated, meaning you talk to sales before you see the product.
Is there a self-serve plan?
No. Every tier currently requires a sales conversation to get pricing and access, there's no plan you can sign up for and pay on a card directly.
How does this compare to Triple Whale's pricing?
Both use spend-based tiers, but the starting thresholds differ, and Triple Whale publishes more of its tier structure publicly than Northbeam does. Confirm current numbers directly with each vendor since both change over time.
Can you negotiate Northbeam pricing?
Some reviewers report flexibility, particularly around annual contract terms and especially at renewal time rather than at initial signing. Worth asking directly rather than assuming the first quote is final.
The headline takeaway: Northbeam analytics pricing scales with your ad spend, not just the features you turn on, so budget for that before you get deep into a sales conversation. A quote that looks fine today can look different after a strong Q4 pushes your spend into the next tier.
Compare real costs, not just sales-page promises, before you sign a 12-month contract on any analytics tool. If you're still mapping out what you need versus what you're being sold, our getting started resources are a reasonable place to orient before you commit to anything. And if this is useful, it's worth subscribing for more breakdowns like it as pricing in this space keeps shifting.
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