.d53b12e5.png&w=3840&q=75 "Trivas.ai")
by Trivas.aiWe pulled the analytics on /about/careers/interview-process and the numbers made the decision for us. This page is getting merged into our Life at Trivas pillar and redirected. Here's the reasoning, documented in full, because we think site pruning decisions should be auditable, not just quietly executed.
Under 10 impressions and zero clicks over three months. That's the entire search performance of /about/careers/interview-process. Not a slow page. A dead one.
Here's the thing most teams miss: a thin, isolated page like this doesn't just sit there harmlessly waiting for traffic that never comes. It actively drags down sitewide quality signals. Google evaluates content quality in aggregate, not just page by page, and a careers section full of near-empty pages tells the crawler something about how much effort went into the whole site.
Candidates searching for "what's the interview process like at a company like Trivas" or similar queries aren't landing here. They're not finding it at all, actually, because it isn't ranking for any meaningful query. Zero clicks confirms that. We built a page, nobody asked for it in this form, and it's been quietly costing us crawl budget and quality signal ever since.
The page itself is pretty standard stuff: a generic step-by-step walkthrough. Application, recruiter screen, technical or case round, offer. No Trivas specifics baked in. Could be any company's careers page with the logo swapped out.
Auditing it section by section, two things are reusable: the actual process steps and the rough timeline expectations (how long between stages, what to expect after a final round). Those are useful to a candidate, if written with real specifics attached.
Everything else is filler. Boilerplate about "we value culture fit" and "our collaborative environment" with nothing concrete underneath. That language needs to go entirely rather than migrate anywhere.
There's also some outdated detail worth flagging before anything moves: references to team names that don't match our current org structure, and a stated number of interview rounds that no longer reflects how we actually hire. None of that ships into the new location without a correction pass first.
Our call: fold everything worth keeping from /about/careers/interview-process into Life at Trivas and retire the standalone page for good.
The logic is simple. The interview process is one chapter in a bigger story, the candidate journey, and Life at Trivas already tells most of that story: culture, team structure, what it's actually like to work here. Splitting the interview steps off into their own thin page just divides a story that reads better whole. Two thin pages don't beat one strong one. They dilute each other.
What actually moves over: the step-by-step process section, cleaned up and corrected, and the realistic timeline piece. Both get rewritten as a proper subsection with its own H2 inside the pillar page, not bolted on as an afterthought. The boilerplate gets left behind entirely. If a candidate wants to know what working here is like and what the hiring process looks like, they should get both in one visit, not two separate thin pages that each half-answer the question.
The mechanics here matter as much as the content decision. We're setting a permanent 301 redirect from /about/careers/interview-process to /about/careers/life-at-trivas. A 301 passes along whatever residual authority the old URL has, and it tells search engines plainly: this content lives somewhere else now, permanently.
Beyond the redirect itself, there's cleanup to do:
If a 301 somehow isn't feasible (some CMS constraint, some edge case we haven't hit yet), the fallback is a noindex tag plus a clear, visible on-page link pointing to the new pillar location. Not ideal, but it keeps a stray page from confusing either users or crawlers.
Fewer thin, zero-engagement pages means less crawl waste. That's not abstract. Every page Google crawls and finds nearly empty is a small tax on how it evaluates the rest of /about/careers. Trim the dead weight, and the average content quality across that section goes up, even though nothing new got written for most of it.
The bigger upside is consolidation. By folding interview-process content into Life at Trivas, that page has an actual shot at ranking for something like "what's it like to work at Trivas" style queries. Right now that authority was split across two pages, neither of which could compete. One strong page beats two weak ones every time.
We're setting a 90-day review checkpoint after the redirect goes live. At that point we'll check two things: whether the pillar page has absorbed any residual search interest that used to trickle (barely) to the old URL, and whether /about/careers/interview-process has fully dropped out of the index the way it should. If either hasn't happened, that's a signal something in the redirect or cleanup didn't take.
For anyone actually looking at Trivas as an employer, this is a net improvement. Instead of hunting across two thin pages, one for culture and one for process, you get the full picture in a single place: what the teams look like, how we operate day to day, and the actual steps you'll go through if you apply.
If you're actively job hunting right now, don't treat any static process description, old or new, as gospel on timing or rounds. Processes shift. Check open positions directly for what's live and what each specific role actually requires.
The real interview process and culture details now live in one place: Life at Trivas. That's where to go if you want the actual, current picture instead of the boilerplate version we just retired.
And if you're further along than just browsing, head to open positions and see what's actually hiring right now. If you want more posts like this on how we think about site quality and content decisions, stick around and subscribe to our resources feed. We write these up as we make them, not after the fact.
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