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    Data Dictionary

    Explore standardized definitions, formulas and usage guidance for key ecommerce performance metrics.

    Trivas Metrics

    Conversions ValueGross MarginChargeback RateImpression ShareiROASCOGSNet MarginGlance ViewsAverage Win RateCVREngagement Rateengaged sessionOpen RateClick RateOrder RateOpt-Out RateDelivery RateClick-Through RateAverage Churn RiskPredicted CLVTotal SalesImpressionsItems per CustomerTotal Views (LIVE)Items SoldLIVE GMVNet SalesGross SalesMERAd SpendROASGMV per CustomerLIVE SessionsNew Followers (LIVE)Units SoldAOVDiscount RateTaxCancellation RateTotal OrdersSKU OrdersTotal CancellationsConversion RateACOSCost Per ClickConversionsClicksTotal CustomersCreator LIVE-attributed GMVASPCPACACMRRChurn RateGross ProfitAffiliate Creators (LIVE)Return RateReturning Customer RateOrder Accuracy RateCSATDispute RateTACOSConversion ValuestringGMVVideo GMVBuy Box Percentage
    Units Sold

    Overview

    Units Sold represents the total quantity of individual products sold during a selected time period. It reflects product demand and helps assess sales volume independent of pricing.

    Formula

    Unit Sold = SUM(quantity)

    Insights and Actions

    • Identify which products or categories sell the most units.
    • Align stock levels with product demand trends.
    • Evaluate product or channel-level performance.
    • Spot spikes in unit sales tied to promotions or holidays.
    • Estimate total profit potential from unit trends.

    Detailed Breakdown

    • Unit Sold Quantity

    Suggested Dimensions

    Product / SKUCategoryChannelRegionCampaign

    Related Metrics

    Gross SalesNet SalesAOVConversion Rate

    Example Use

    Prompt
    How many units did we sell last week?
    Response
    Units Sold Last Week — 2,450

    Query

    SELECT SUM(quantity) AS units_sold FROM orders WHERE order_date BETWEEN :start AND :end;
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