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    Data Dictionary

    Explore standardized definitions, formulas and usage guidance for key ecommerce performance metrics.

    Trivas Metrics

    Conversions ValueGross MarginChargeback RateImpression ShareiROASCOGSNet MarginGlance ViewsAverage Win RateCVREngagement Rateengaged sessionOpen RateClick RateOrder RateOpt-Out RateDelivery RateClick-Through RateAverage Churn RiskPredicted CLVTotal SalesImpressionsItems per CustomerTotal Views (LIVE)Items SoldLIVE GMVNet SalesGross SalesMERAd SpendROASGMV per CustomerLIVE SessionsNew Followers (LIVE)Units SoldAOVDiscount RateTaxCancellation RateTotal OrdersSKU OrdersTotal CancellationsConversion RateACOSCost Per ClickConversionsClicksTotal CustomersCreator LIVE-attributed GMVASPCPACACMRRChurn RateGross ProfitAffiliate Creators (LIVE)Return RateReturning Customer RateOrder Accuracy RateCSATDispute RateTACOSConversion ValuestringGMVVideo GMVBuy Box Percentage
    MRR

    Overview

    Key SaaS metric for evaluating steady revenue growth.

    Formula

    SUM(Monthly Subscription Value × Active Subscriptions)

    Insights and Actions

    • Revenue Predictability — Provides visibility into monthly income trends.
    • Churn Impact — Track how cancellations affect recurring revenue.
    • Growth Tracking — Monitor new vs. lost MRR each month.
    • Forecasting — A core metric for financial planning.
    • Customer Retention — Measure the stability of recurring income.

    Detailed Breakdown

    • Monthly Subscription Value
    • Active Subscriptions

    Suggested Dimensions

    Plan TypeRegionCustomer SegmentSubscription Duration

    Related Metrics

    ARRChurn RateNet Revenue Retention

    Example Use

    Prompt
    What’s our total MRR for September?
    Response
    Total MRR for September — $38,200

    Query

    SELECT SUM(monthly_charge_per_user * active_subscriptions) AS mrr FROM subscriptions WHERE subscription_date BETWEEN :start AND :end;
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