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    Data Dictionary

    Explore standardized definitions, formulas and usage guidance for key ecommerce performance metrics.

    Trivas Metrics

    Conversions ValueGross MarginChargeback RateImpression ShareiROASCOGSNet MarginGlance ViewsAverage Win RateCVREngagement Rateengaged sessionOpen RateClick RateOrder RateOpt-Out RateDelivery RateClick-Through RateAverage Churn RiskPredicted CLVTotal SalesImpressionsItems per CustomerTotal Views (LIVE)Items SoldLIVE GMVNet SalesGross SalesMERAd SpendROASGMV per CustomerLIVE SessionsNew Followers (LIVE)Units SoldAOVDiscount RateTaxCancellation RateTotal OrdersSKU OrdersTotal CancellationsConversion RateACOSCost Per ClickConversionsClicksTotal CustomersCreator LIVE-attributed GMVASPCPACACMRRChurn RateGross ProfitAffiliate Creators (LIVE)Return RateReturning Customer RateOrder Accuracy RateCSATDispute RateTACOSConversion ValuestringGMVVideo GMVBuy Box Percentage
    Total Orders

    Overview

    Total Orders represents the total number of confirmed orders placed within a selected period, regardless of their status. It serves as a measure of overall order volume and customer activity.

    Formula

    Total Orders = Count of unique order IDs

    Insights and Actions

    • Indicates overall market demand or traffic conversion effectiveness.
    • Helps forecast fulfillment workload and shipping requirements.
    • Links marketing activity with actual purchase volume.
    • Tracks changes in buying activity over time.
    • Reveals peaks during holidays or major promotions.

    Detailed Breakdown

    • Total Orders Count Of Unique Order Ids

    Suggested Dimensions

    ChannelCampaignProduct / SKURegionDevice

    Related Metrics

    Conversion RateNet SalesUnits SoldAOV

    Example Use

    Prompt
    How many total orders did we receive yesterday?
    Response
    Total Orders from Yesterday — 2,150

    Query

    SELECT COUNT(DISTINCT order_id) AS total_orders FROM orders WHERE order_date BETWEEN :start AND :end;
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