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    Data Dictionary

    Explore standardized definitions, formulas and usage guidance for key ecommerce performance metrics.

    Trivas Metrics

    Conversions ValueGross MarginChargeback RateImpression ShareiROASCOGSNet MarginGlance ViewsAverage Win RateCVREngagement Rateengaged sessionOpen RateClick RateOrder RateOpt-Out RateDelivery RateClick-Through RateAverage Churn RiskPredicted CLVTotal SalesImpressionsItems per CustomerTotal Views (LIVE)Items SoldLIVE GMVNet SalesGross SalesMERAd SpendROASGMV per CustomerLIVE SessionsNew Followers (LIVE)Units SoldAOVDiscount RateTaxCancellation RateTotal OrdersSKU OrdersTotal CancellationsConversion RateACOSCost Per ClickConversionsClicksTotal CustomersCreator LIVE-attributed GMVASPCPACACMRRChurn RateGross ProfitAffiliate Creators (LIVE)Return RateReturning Customer RateOrder Accuracy RateCSATDispute RateTACOSConversion ValuestringGMVVideo GMVBuy Box Percentage
    SKU Orders

    Overview

    Total paid order lines at the SKU level, counted individually even when they belong to the same order.

    Formula

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    Detailed Breakdown

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