Data Dictionary

Overview

Measures audience engagement and ad reach effectiveness.

Formula

Insights and Actions

• Engagement Indicator — Higher clicks show stronger interest in ads or content.
• CTR Analysis — Combine with impressions to calculate Click-Through Rate (CTR).
• Ad Relevance — Identify which creatives or targeting strategies attract attention.
• Performance Benchmarking — Compare across channels or time periods.
• Traffic Forecasting — Helps estimate incoming site visitors from ads.

Detailed Breakdown

• Clicks= SUM(clicks)

Suggested Dimensions

Related Metrics

Example Use

Query

SELECT SUM(clicks) AS clicks FROM traffic WHERE event_date BETWEEN :start AND :end;