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Data Dictionary
Explore standardized definitions, formulas and usage guidance for key ecommerce performance metrics.
Trivas Metrics
Overview
Measures ad visibility and reach.
Formula
SUM(impressions)
Insights and Actions
- Brand Awareness — High impressions indicate strong ad visibility.
- Campaign Reach — Helps measure audience size and exposure frequency.
- CTR Calculation — Combine with clicks to calculate engagement rates.
- Performance Monitoring — Identify underperforming channels with low reach.
- Ad Testing — Assess visibility impact of different ad creatives.
Detailed Breakdown
- Impressions= SUM(impressions)
Suggested Dimensions
CampaignChannelDeviceRegionPlacement
Related Metrics
Example Use
Prompt
How many impressions did our campaign get last week?
Response
Impressions from Last Week — 1,250,000
Query
SELECT SUM(impressions) AS impressions FROM traffic WHERE event_date BETWEEN :start AND :end;