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    Data Dictionary

    Explore standardized definitions, formulas and usage guidance for key ecommerce performance metrics.

    Trivas Metrics

    Conversions ValueGross MarginChargeback RateImpression ShareiROASCOGSNet MarginGlance ViewsAverage Win RateCVREngagement Rateengaged sessionOpen RateClick RateOrder RateOpt-Out RateDelivery RateClick-Through RateAverage Churn RiskPredicted CLVTotal SalesImpressionsItems per CustomerTotal Views (LIVE)Items SoldLIVE GMVNet SalesGross SalesMERAd SpendROASGMV per CustomerLIVE SessionsNew Followers (LIVE)Units SoldAOVDiscount RateTaxCancellation RateTotal OrdersSKU OrdersTotal CancellationsConversion RateACOSCost Per ClickConversionsClicksTotal CustomersCreator LIVE-attributed GMVASPCPACACMRRChurn RateGross ProfitAffiliate Creators (LIVE)Return RateReturning Customer RateOrder Accuracy RateCSATDispute RateTACOSConversion ValuestringGMVVideo GMVBuy Box Percentage
    Dispute Rate

    Overview

    Assesses customer trust and transaction quality.

    Formula

    (Disputed Orders / Total Orders) * 100

    Insights and Actions

    • Customer Trust — High dispute rates indicate delivery or billing issues.
    • Support Efficiency — Tracks resolution effectiveness.
    • Fraud Detection — Monitor suspicious dispute patterns.
    • Experience Quality — Links closely to CSAT and order accuracy.
    • Cost Management — Disputes often lead to revenue losses.

    Detailed Breakdown

    • Disputed Orders
    • Total Orders= Total Orders = Count of unique order IDs
    • 100

    Suggested Dimensions

    ChannelPayment MethodRegionCustomer Type

    Related Metrics

    Chargeback RateCSATOrder Accuracy Rate

    Example Use

    Prompt
    What’s our dispute rate this month?
    Response
    Dispute Rate — 1.1%
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