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Know your true ad cost, and which search terms to cut, keep or review.
Two pages in the Trivas Analytics workspace. TACOS shows total ad spend over total sales, daily and on a smoother trailing 30 days. Advertising turns your search term data into recommended actions using rules you set and share with your team, with Sponsored ads and DSP trends alongside.
Recommendations and analysis only. Built for brands selling on Amazon with Amazon Ads connected.
Ad efficiency is hard to read from ad reports alone.
ROAS looks at ad sales only. Search term reports run to thousands of rows. The result is waste that persists and a total ad cost nobody can explain to finance.
Ad sales are not total sales
ROAS says how ad-attributed sales compare with spend. It does not say how much of all your revenue goes to advertising.
Search terms pile up
Terms that spend with no sales hide among thousands of rows, and each analyst applies a different rule of thumb.
Incomplete data misleads
A search term report that covers only part of spend makes totals read low, and decisions follow the wrong numbers.
Inside TACOS and Advertising
Both pages use a date picker with comparison, say which data they used, and export to Excel.
Each tab describes one screen, with its parts numbered.
How much of total revenue goes to ads, daily and as a smoother trailing 30-day line.
TACOS: total ad spend over total sales
How much of total revenue goes to ads, daily and as a smoother trailing 30-day line.
- 01
Date range
A picker with comparison, quick ranges of 7, 14 and 30 days, and an Export button. The default is the last 30 days.
- 02
Data note
States the usable data range, when data was loaded through, and that the last two days are still filling in and left out. It also names the sales measure used.
- 03
Trailing 30-day TACOS
Each day's ad spend over the 30 days to that day, divided by sales over the same 30 days, with a trend.
- 04
TACOS cards
TACOS for the latest day and for the selected range, with the change in points against the comparison, plus a Sales and ad spend card.
- 05
TACOS vs. revenue
Revenue as bars with daily TACOS and trailing 30-day TACOS as lines.
- 06
Ad spend by type
Stacked spend for Sponsored Products, Sponsored Brands and DSP, with the TACOS lines.
What TACOS and Advertising do
Total ad spend over total sales
TACOS combines Sponsored Products, Sponsored Brands and DSP spend and divides it by all sales, not just ad sales.
Daily and trailing 30-day lines
The trailing line smooths daily swings, so a real trend is easier to tell from noise.
Your rules, top to bottom
Rules are checked in order and the first match sets the action. Anything unmatched is marked Review.
Rules shared by the team
Save rules for everyone and the whole brand uses the same rules, with a note of who saved them last.
Editable rule types
Rules cover ROAS thresholds, spend with no sales, clicks with no sales and ROAS ranges, with thresholds and action names you can edit.
Reduce-bid export
Export the terms marked for reduction as a list, ready for whoever makes the change in the ad account.
Coverage warning
If the search term report covers under 97% of Sponsored Products spend, the page warns that totals read low and the pull needs a re-run.
Sponsored and DSP trends
Track Sponsored ads KPIs and, where an Amazon DSP advertiser is connected, DSP results by campaign, audience and region.
Who uses it, and for what
Retail media or PPC manager
Filters the search terms to Reduce each week and exports the reduce-bid list for upload.
Agency account manager
Tunes the rules to the brand's break-even ROAS and saves them so every analyst reads the same actions.
Finance lead
Uses the trailing 30-day TACOS line to explain a spike, or compares a quarter with the previous one.
Founder
Checks whether total ad cost is improving after a bid change and which ad type's spend moves TACOS.
What changes for your team
One set of bid rules
Your team's logic is written once and applied the same way across every term.
Ad cost in context
TACOS ties advertising to total revenue, which is the number finance and leadership ask about.
Decisions on complete data
Source notes and the coverage warning say what each view is built on and when it is incomplete.
What it needs, and what it doesn't do
What it needs
- Amazon Ads connected for Sponsored Products and Sponsored Brands search term and campaign reports.
- Retail sales, ordered or shipped, for the TACOS sales side.
- An Amazon DSP advertiser connected in Integrations for DSP trends. Without one the DSP tab says no reports are loaded.
- Reporting access for your user, and the TACOS and Advertising page permissions.
What it doesn't do
- It doesn't change anything in your ad account. Ad terms gives recommendations and analysis, and any bid or keyword change is made elsewhere. Ad changes happen only in Ad Studio, where enabled and approved.
- The latest two days are left out of TACOS because they are still filling in, and DSP data lands late, so the newest days are held back.
- DSP direct ad sales and subscribers are not in the report Trivas pulls, so totals are shown.
- Recommended actions follow the rules you set. They are not a guarantee of results.
Frequently asked questions
See your TACOS and your ad term actions.
Book a short walkthrough and we will show it on your Amazon Ads data.