.5f521cec.png "Trivas.ai")
Is anyone searching for your brand, and does faster shipping pay for itself?
Two reports in the Trivas Analytics workspace built on Amazon Search Query Performance. Brand strength shows how your brand performs when shoppers search for it by name, including what happened when branded ads were paused. Shipping speed shows how delivery speed changes conversion and lets you test whether a faster option covers its cost.
Both pages need Search Query Performance data. Built for brands selling through Vendor Central or Seller Central.
Two expensive decisions are usually made without evidence.
Should you pay for ads on your own brand name? Is faster fulfilment worth its cost? Both tend to be settled by opinion, because the data sits in separate Amazon reports.
Branded ad spend goes unquestioned
Shoppers searching your name often buy anyway. Without purchase share over time, nobody can say whether branded ads add anything.
Branded terms are scattered
Misspellings, variants and sub-brands are tracked one by one, so there is no single view of brand demand.
Speed has a cost and no break-even
Faster delivery should lift conversion, but nobody has worked out how much extra cost per unit that lift can carry.
Inside Brand strength and Shipping speed
Both pages use complete weeks, compare against a period you choose and export to Excel.
Each tab describes one screen, with its parts numbered.
How the brand performs when shoppers search for it by name. Purchase share on branded terms is the clearest measure, because shoppers often click other listings and still buy the brand they came for.
Brand strength
How the brand performs when shoppers search for it by name. Purchase share on branded terms is the clearest measure, because shoppers often click other listings and still buy the brand they came for.
- 01
Branded terms picker
A searchable picker. Choose All combined, with the number of terms, or look at a single branded term.
- 02
Complete terms only
A toggle that leaves out terms with data in under 90% of weeks, so gaps do not distort the combined view.
- 03
Weekly trend or Year over year
Switch the view between a weekly trend and a year-over-year comparison. A More lines option adds further series.
- 04
Term panel
Shows volume, impression share, click share, purchase share and ad spend for all branded terms or the one you picked.
- 05
Footnotes on terms
Names the terms that were combined. If terms were found automatically from your brand names, the page says so and points you to correct them in the Data Trust search term taxonomy.
- 06
Ads-paused note
When branded ads were paused, a banner compares the weeks of the pause with the 4 weeks before for impression, click and purchase share.
What Brand strength and Shipping speed do
All branded terms in one view
Combine every branded term into a single series, or inspect one term at a time.
Purchase share, not just volume
See impression, click and purchase share on branded terms alongside branded ad spend.
Ad-pause detection
Trivas finds stretches where branded ad spend dropped well below normal and compares your share before and during the pause.
Brand terms found automatically
If no taxonomy exists, terms that name your brand are detected from its own brand names, and you can correct them in Data Trust.
Heat-mapped delivery conversion
Compare conversion at same day, 1 day, 2 day and 3+ day, by category or search term.
Speed lift by step
Lift is shown for 3+ day to 2 day, 2 day to 1 day, and 3+ day to 1 day.
Break-even delivery cost
The sandbox works out the most extra cost per unit that a faster option can carry before it stops paying back.
ROAS and ACoS after the move
Enter your current ROAS and the sandbox shows ROAS after the move, ACoS after the move, and what the same budget buys.
Who uses it, and for what
Brand manager
Shows year-over-year branded purchase share to prove brand demand is growing.
Retail media manager
Checks the ads-paused note to see whether pausing branded ads cost purchase share, before deciding what to defend.
CMO
Presents brand health to leadership using purchase share on branded terms.
Operations or FBA planner
Ranks categories by how much conversion rises with faster delivery and checks whether regional inventory would pay back.
Supply team
Takes the break-even cost per unit from the sandbox to a conversation about fulfilment options.
What changes for your team
A defensible answer on branded ads
Purchase share before and during a pause gives a documented basis for whether to bid on your own brand.
From a hunch to a break-even
"Faster shipping helps" becomes a break-even cost per unit tied to your own margin.
Gaps shown, not hidden
Terms with incomplete weeks can be excluded, and share is shown only for weeks where every combined term has data.
What it needs, and what it doesn't do
What it needs
- Amazon Search Query Performance data for the brand.
- For a full Brand strength view, a search term taxonomy that marks branded terms in Data Trust. Brand names can be detected automatically if none exists.
- For the ads-paused note, at least 6 weekly points and enough normal weeks before the pause.
- For the shipping sandbox, your own extra cost per unit and margin per unit.
What it doesn't do
- It doesn't change anything on Amazon. It reads your data and does not alter ads, fulfilment or listings.
- Shipping speed uses Amazon-wide conversion by delivery speed. SQP reports it for total Amazon only, not by brand.
- The sandbox is an estimate from conversion at each speed and your inputs, not a forecast.
- Branded purchase share is a signal about demand. It does not prove on its own that ads had no effect.
Frequently asked questions
See your brand strength and shipping break-even.
Book a short walkthrough and we will show it on your Amazon data.