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Tell your Amazon ad budget how to behave, then see exactly why it did what it did.
Ad Studio turns a monthly budget or a TACoS target into daily campaign budgets, using each campaign's return against its goal. Layered automations handle bids, search terms and stock-aware pausing. Every change is explained and can be undone.
Ad Studio works with Amazon Ads today and is rolling out to a limited set of brands. Other ad platforms are on the roadmap.
Ad pacing is usually a spreadsheet and a lot of trust.
Teams juggle a monthly plan in one file, daily budgets in the Amazon console and bid rules in someone's head. When spend goes off plan, nobody can say which rule or which person caused it.
Pacing is manual
Daily campaign budgets are adjusted by hand to land a month on plan, which is slow and inconsistent.
Bid rules aren't written down
Priorities such as defending brand terms before conquesting live in people's heads, not in a system that applies them every day.
No clear audit trail
When a budget or bid changes, it is hard to tell whether an automation, a teammate or an edit in the Amazon console did it.
Inside Ad Studio
Budget, automations and change history work together. Each screen explains in plain language what it moves.
Each tab describes one screen, with its parts numbered.
One page encodes how you want money to behave: priorities, floors, ceilings, goals and alerts.
Budget settings: the rulebook
One page encodes how you want money to behave: priorities, floors, ceilings, goals and alerts.
- 01
Strategies, ranked
Drag strategies such as Brand Defense or Non-Branded into priority order. When money is short, the first keeps spending longest and the last is throttled first.
- 02
Guardrails
Per strategy: a daily minimum, an optional daily maximum and an optional max share of spend, plus one global limit on how much a campaign's budget can change in a day.
- 03
Monthly budget rule
Choose Hard stop (never go over), Soft cap (throttle so the month lands on budget) or Target TACoS (no fixed budget, spend follows return).
- 04
Budget allocation
Split each month's money by ad type, strategy and product group. Edit one row and the others rebalance so the split always totals 100%.
- 05
ROAS targets
Set targets by ad type, strategy and product group. The most specific target wins, and each campaign is judged against its own bar.
- 06
Email alerts
Get emailed when a month passes its budget or pacing runs above plan, and in TACoS mode when TACoS passes target or the ceiling is near.
Pick a budget rule and see how the month lands.
A simplified illustration of the three monthly budget rules. Real pacing also uses your strategies, guardrails and daily plan.
Sample data for illustration. Nothing on this page is your data.
Choose a rule to see how it treats a month that is running hot.
Monthly budget rule
Hard stop
Spend runs at the planned pace until the budget is used up, then campaigns stop. The month never exceeds budget, but the last days can go dark if early days ran hot.
Sample month: share of budget spent by month end
0%100%
Budget is not exceeded; late days may have no spend.
What Ad Studio gives you
Rule-based pacing
Monthly budget or TACoS target, strategy priorities and guardrails turn into daily campaign budgets automatically.
Explainable decisions
Each campaign's Grow, Hold or Cut decision and each bid change comes with a reason you can read.
Naming rules into structure
Map hundreds of campaigns to strategies and product groups with naming rules or an Excel round-trip, then push renames in one step.
Stock-aware advertising
Pause advertising on products running low on cover or that lost the Buy Box, and resume when they recover.
Staged rollout
Automations start in shadow mode, can run in Recommend first mode, and are held by safety limits and per-run caps.
One accountable record
Automated, manual and outside changes sit in a single history with before and after.
Who uses it, and for what
Amazon PPC manager
Ranks Brand Defense to be cut last, caps Conquesting at a share of spend, and lets Bid to target ROAS run on Non-Branded.
Finance lead
Chooses a Hard stop so ad spend can never pass the month's budget, and checks planned against actual spend by month.
Agency account director
Explains to a client why Tuesday's budget was cut by opening the day drawer and reading the campaign's reason.
Head of ecommerce
Runs on efficiency with a Target TACoS instead of a fixed budget, and pauses ads on low-stock products automatically.
What changes for your team
Rules instead of routines
Daily pacing and bid housekeeping follow written rules rather than a manual spreadsheet routine.
Changes you can defend
Every number reconciles to what Amazon actually ran, and every change has a reason and an undo.
Control stays with you
Preview before sending, approve decisions first, and protect manual console edits.
What it needs, and what it doesn't do
What it needs
- A connected Amazon Ads account.
- Ad Studio enabled for your brand. It is rolling out to a limited set of brands, so book a demo to confirm availability.
- Search Query Performance data for share-based automations such as Share defense cap and Grow share.
- Sending changes to Amazon switched on for your account, if you want Ad Studio to push budgets or apply automation changes.
What it doesn't do
- It works with Amazon Ads only today. Meta, Google and TikTok are on the roadmap.
- Budgets are sent to Amazon for Sponsored Products campaigns only. Other ad types are planned in Trivas but not sent.
- Automations begin in shadow mode. Nothing reaches Amazon until sending is switched on for the account.
- Dayparting adjusts bids only. Budget-based dayparting isn't available yet.
- Budget alerts are sent by email. Slack and in-app alerts aren't available yet.
Frequently asked questions
Put your ad budget on rules.
Request early access and we will show Ad Studio on your Amazon Ads account.