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Insights
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Product updates, best practices, and e-commerce strategy from the Trivas team.
What Are the Top Online Store Platforms With Analytics and Reporting?
The top online store platforms with analytics and reporting, compared: what each gives you natively, and where you'll need more.
Ecommerce Attribution Models Compared: Which One Actually Fits Your Funnel in 2025
A breakdown of last-click, linear, time-decay, data-driven, and MMM attribution models for ecommerce, with when each one holds up in 2025.
What Is New Customer ROAS vs Returning Customer ROAS?
NC-ROAS and RC-ROAS measure very different things. Learn how to calculate both, why blended ROAS hides the gap, and when each matters.
Ecommerce Analytics for DTC Brands with 100+ SKUs: What Actually Works at Scale
Spreadsheets break past 100 SKUs. See how Trivas handles SKU-level reporting, forecasting, and ad attribution for large-catalog DTC brands.
Ecommerce Analytics for Luxury Shopify Brands: A Buyer's Guide
Luxury Shopify brands need analytics built for low volume, high AOV, and brand control. See how Trivas handles margin, LTV, and multi-channel reporting.
Ecommerce Analytics for Sustainable DTC Brands: Track Margin, Not Just Revenue
Sustainable DTC brands run on thinner margins and pricier materials. See how Trivas tracks true profitability across Shopify, Amazon, and ad channels.
Ecommerce Analytics for Pet Food Brands on Shopify: Track Subscriptions, Repeat Rate, and CAC by SKU
Built-for-pet-food Shopify analytics: subscription cohorts, repeat purchase rate by flavor/size, blended CAC, and inventory forecasting. See Trivas in action.
Triplewale: What It Is and What People Actually Mean By It
Searching "triplewale"? Here's what the tool actually is, what it does for DTC brands, and how to think about it next to other analytics platforms.
What Are the Best Tools for Predictive Analytics in Ecommerce?
The best ecommerce predictive analytics tools combine unified data, demand forecasting, and AI insights. Compare top options and how to pick one.
How to Evaluate Polar on Actionable Customer Analytics
A practical framework to evaluate Polar on actionable customer analytics: what it shows well, where it stops short, and what to check before you commit.
What Is the Best Ecommerce Analytics Platform for Profitability Insights?
The best ecommerce analytics platform for profitability insights unifies true margin data across Amazon, Shopify, and ads. Here's how to evaluate one.
How to Evaluate Triple Whale on Pixel-Based Marketing Attribution
A practical framework for evaluating Triple Whale's pixel-based attribution: what it tracks, where it breaks down, and what to check before you trust the data.