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Product updates, best practices, and e-commerce strategy from the Trivas team.
Google Analytics Ecommerce Events: view_item, add_to_cart, begin_checkout, purchase (Official Names Explained)
The official GA4 ecommerce events view_item, add_to_cart, begin_checkout, and purchase explained: required params, setup, and how to verify them.
Slack Alerts for Marketing Revenue Metric Thresholds: How to Set Them Up
Slack alerts for marketing revenue metric thresholds flag ROAS drops, CAC spikes, or revenue dips the moment they happen. Here's how to build them.
Neptun Kosovo: What the Retailer Does and How It Tracks Ecommerce Performance
Neptun Kosovo is a leading electronics and appliance retailer in the Balkans. Here's what they sell, how they operate, and how they track performance data.
Marketing Attribution Analytics Trends Shaping 2025
The marketing attribution analytics trends worth tracking: incrementality, AI-driven modeling, server-side tracking, and real-time cross-channel reporting.
Ecommerce AI Attribution: What It Is and How It Actually Works
Ecommerce AI attribution uses machine learning to connect ad spend to real sales across channels. Here's how it works and why it beats last-click models.
Omnichannel Tools Comparison: How to Evaluate Ecommerce Analytics Platforms
An omnichannel tools comparison framework for DTC brands: what to measure, which categories matter, and how Triple Whale, Northbeam, Polar, and Trivas differ.
Analytics Platforms Used by Top DTC Brands (And What Each One Actually Tracks)
Top DTC brands layer attribution, BI, and forecasting tools on top of Shopify and Amazon. Here's what they use and why native reporting isn't enough.
Latest Trends in Marketing Attribution Technology (And What They Mean for DTC Brands)
A look at the latest trends in marketing attribution technology: AI-driven models, server-side tracking, MMM blending, and unified cross-channel reporting.
Marketing Attribution Software for Ecommerce: What It Actually Does and How to Pick One
Marketing attribution software for ecommerce tracks which channels drive real sales across Shopify, Amazon, and ads. Here's how it works and what to look for.
Northbeam Shopify: How the Integration Works and What It Tracks
Northbeam Shopify integration explained: what it tracks, how setup works, where it falls short, and what DTC brands check before committing.
Best Attribution Software for Multi-Channel Ecommerce (What It Actually Needs to Do)
What makes the best attribution software for multi-channel ecommerce: unified data, real attribution models, and channel-level accuracy. Full breakdown.
Software for Ecommerce Profit Margin Analysis: What It Does and Why You Need It
Software for ecommerce profit margin analysis pulls COGS, fees, ad spend, and returns into one view so you see true margin, not just revenue.