.5f521cec.png "Trivas.ai")
Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
How AppLovin Attribution Works for Shopify Brands
A breakdown of how AppLovin attribution actually works for Shopify stores, where the numbers diverge from Shopify and GA4, and how to reconcile them.
AppLovin vs Meta Ads for Ecommerce: Which Platform Fits Your Growth Stage
AppLovin vs Meta ads for ecommerce compared: audience reach, targeting tech, creative demands, and measurement gaps DTC brands need to know.
What Is AppLovin and How It Affects Ecommerce Advertising
AppLovin is reshaping mobile ad spend and now ecommerce. Learn what it does, why performance marketers are watching it, and how to measure its real impact.
Ecommerce Analytics Payback Period Explained: How to Calculate It Before You Buy
Learn how to calculate the payback period for ecommerce analytics tools, what a good benchmark looks like, and how to avoid hidden cost traps.
Ecommerce Analytics ROI: How to Calculate It (With Formulas and a Real Example)
Learn how to calculate ecommerce analytics ROI with real formulas, a worked example, and the metrics that actually move the number.
The Real TCO of an Ecommerce Analytics Platform (Not Just the Sticker Price)
Sticker price isn't TCO. See the hidden costs behind ecommerce analytics tools and why total cost can run 70% higher than the plan you signed up for.
How to Build a Business Case for Ecommerce Analytics (That Actually Gets Approved)
A practical framework for building a business case for ecommerce analytics, with cost breakdowns, ROI math, and a stakeholder-ready pitch structure.
Ecommerce Analytics Vendor Evaluation Checklist: 12 Criteria That Actually Matter
A practical checklist for evaluating ecommerce analytics vendors: data sources, attribution logic, pricing traps, and support quality.
21 Questions to Ask Any Ecommerce Analytics Vendor Before You Sign
A buyer checklist of the exact questions to ask an ecommerce analytics vendor about data accuracy, integrations, pricing, and support before signing.
How to Choose an Ecommerce Analytics Platform: A Buyer's Guide for DTC Teams
A practical framework for picking an ecommerce analytics platform: data sources, warehouse architecture, AI features, pricing, and vendor questions.
The Ecommerce Analytics Setup Guide for Shopify Brands (Step by Step)
A practical ecommerce analytics setup guide for Shopify brands: which tools to connect, what to track first, and how to avoid dashboard clutter.
How to Audit Ecommerce Analytics Data (Step-by-Step Guide)
A practical walkthrough for auditing ecommerce analytics data: finding tracking gaps, duplicate conversions, and broken attribution before they cost you.