.5f521cec.png "Trivas.ai")
Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
Free MER Calculator for Ecommerce: Find Your Marketing Efficiency Ratio in Seconds
Calculate your Marketing Efficiency Ratio free with this ecommerce MER calculator. Get instant results plus benchmarks to know if your number is good.
Free ROAS Calculator: Find Your Return on Ad Spend in 10 Seconds
Use this free ROAS calculator to find your return on ad spend instantly, see benchmark ranges by channel, and learn what the number actually hides.
How to Read an Ecommerce Analytics Case Study Before You Trust It (DTC Brand Guide)
What separates a real ecommerce analytics case study from marketing fluff. A framework DTC founders can use to evaluate proof before buying.
The Best Ecommerce Analytics Blogs to Follow in 2025
A curated list of the best ecommerce analytics blogs and newsletters for DTC founders and growth teams tracking Amazon, Shopify, and paid media data.
Ecommerce Analytics Predictions 2025: 6 Shifts Every DTC Brand Should Plan For
What's actually changing in ecommerce analytics in 2025: AI forecasting, margin-first metrics, GA4 signal loss, and more. No fluff predictions.
How AI Is Changing Ecommerce Analytics (And What It Means for Your Reporting Stack)
AI is reshaping ecommerce analytics from manual dashboards to automated insights. See what's changing and how DTC brands should adapt.
The Future of Ecommerce Analytics AI: What Actually Changes in the Next Few Years
Where ecommerce analytics AI is headed: from dashboards to agents that act. A practical look at what's hype and what's real.
Ecommerce Analytics Trends 2025: What DTC Brands Need to Track Now
The ecommerce analytics trends 2025 brings: AI forecasting, unified dashboards, first-party data, and real-time insights for DTC brands.
Why Shopify Native Analytics Is Not Enough for Growing DTC Brands
Shopify Analytics shows sales and sessions, not profit, attribution, or forecasts. Here's what it misses and what to track instead.
What Is Shopify Analytics, and Where Does It Fall Short?
What Shopify analytics actually tracks, where native reporting breaks down, and how third-party tools like Trivas.ai fill the gaps.
Amazon Attribution for Shopify Brands Explained
A plain-English breakdown of Amazon Attribution: what it measures, how it differs from Shopify/GA4 tracking, and why multi-channel brands need it.
What Is TikTok Shop Analytics for DTC Brands? A Beginner's Guide
TikTok Shop analytics explained: what it tracks, why native data falls short for DTC brands, and how to connect it to your other channels.