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Product updates, best practices, and e-commerce strategy from the Trivas team.
BFCM Analytics and Reporting Guide: What to Track Before, During, and After the Sale
A practical BFCM analytics and reporting guide covering pre-sale setup, real-time monitoring, key metrics, and post-sale breakdowns for DTC brands.
What Is BFCM in Ecommerce? A Complete Guide to Black Friday Cyber Monday
BFCM explained: what it stands for, why it matters for DTC brands, and how to track performance during the biggest sales weekend of the year.
LTV by Channel: How to Break Down Customer Lifetime Value Across Shopify Marketing Channels
Learn how to calculate and compare LTV by channel for Shopify brands, so you can spot which acquisition sources actually pay off long term.
How to Calculate LTV for Your Ecommerce Brand (With the Actual Formula)
Learn the LTV formula for ecommerce, a step-by-step calculation example, and the mistakes that make most brands overstate customer lifetime value.
What Is Customer Lifetime Value (LTV)? A Practical Explainer for Ecommerce Brands
Customer lifetime value (LTV) explained: what it measures, how to calculate it, and why DTC and Amazon sellers track it alongside CAC.
CAC vs LTV Ratio in Ecommerce: How to Calculate It and What Counts as Good
A plain-English breakdown of the CAC to LTV ratio for ecommerce brands: how to calculate it, what benchmarks mean, and where the math goes wrong.
What Is a Good CAC for a DTC Brand? Real Benchmarks by Category
What's a good CAC for DTC brands? See real benchmark ranges by AOV and category, the CAC:LTV ratio that actually matters, and how to calculate it right.
How to Calculate CAC for Ecommerce (Formula, Examples, Common Mistakes)
Learn the exact CAC formula for ecommerce, what costs to include, a worked example, and mistakes that inflate or hide your real acquisition cost.
What Is Customer Acquisition Cost (CAC)? A Straightforward Explainer for DTC Brands
Learn what customer acquisition cost (CAC) means, how to calculate it correctly, and what counts as a healthy CAC for ecommerce brands.
MMM vs Attribution Model: What's the Actual Difference (and Why Ecommerce Brands Confuse Them)
MMM and attribution models answer different questions about ad spend. Here's the real difference, with examples for DTC and Amazon sellers.
Media Mix Modeling for DTC Brands: A No-BS Beginner's Guide
What media mix modeling actually is, why DTC brands need it post-iOS14, and how to start without a data science team.
What Is Media Mix Modeling? A Plain-English Guide for Ecommerce Brands
What is media mix modeling? Learn how MMM works, how it differs from attribution, and when ecommerce brands actually need it.