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Product updates, best practices, and e-commerce strategy from the Trivas team.
What Is Pixel Tracking in Ecommerce? A Plain-English Explainer
What is pixel tracking ecommerce brands rely on for ad attribution? How pixels work, where they break down, and what to use instead of guessing.
What Is GCLID? The Google Click Identifier Explained
GCLID is the parameter Google Ads uses to track ad clicks. Learn what it does, where it shows up, and why it matters for ecommerce attribution.
What Is fbclid? The Facebook Click Identifier Explained
fbclid is the tracking parameter Facebook adds to links. Learn what it does, why it appears in URLs, and how it affects your ad attribution data.
UTM Tracking for Shopify Stores: A Complete Beginner's Guide
Learn how UTM tracking works on Shopify, how to build UTM links, avoid common mistakes, and connect the data to real reporting.
UTM Parameters for Ecommerce Campaigns: The Complete Setup Guide
Learn how to structure UTM parameters for ecommerce campaigns, avoid naming chaos, and connect tagged links to clean reporting.
What Is UTM Tracking? A Practical Guide for Ecommerce Marketers
What is UTM tracking and how does it work? Learn UTM parameters, naming conventions, and how to use them to see which campaigns actually drive sales.
TikTok Ads Benchmarks for Shopify Brands: What Good CPM, CTR, and ROAS Actually Look Like
TikTok ads benchmarks for Shopify brands: real CPM, CTR, CVR, and ROAS ranges by spend level, plus how to know if your account is underperforming.
Google Ads Benchmarks for Ecommerce 2025: CTR, CPC, CVR and ROAS by Category
See 2025 Google Ads benchmarks for ecommerce: average CTR, CPC, conversion rate and ROAS by category, plus how to read them correctly.
Meta Ads Benchmarks for DTC Brands in 2025: CPM, CPC, ROAS, and CVR by Category
2025 Meta ads benchmarks for DTC brands: CPM, CPC, CTR, ROAS, and conversion rates by category, plus how to use them without misreading your account.
DTC ROAS Benchmarks by Channel 2025: What Good Actually Looks Like
See 2025 DTC ROAS benchmarks by channel: Meta, Google, TikTok, and Amazon Ads. Compare your numbers and spot where spend is underperforming.
Shopify Brand Benchmarks by Vertical: What Good Conversion, AOV, and Repeat Rate Actually Look Like
See how Shopify conversion rate, AOV, CAC, and repeat purchase benchmarks vary by vertical, from apparel to beauty to home goods.
Ecommerce Benchmarks 2025: Conversion, CAC, AOV, and Retention Data by Vertical
2025 ecommerce benchmarks for CVR, AOV, CAC, ROAS, and retention across Shopify and Amazon, broken down by vertical and channel.