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Product updates, best practices, and e-commerce strategy from the Trivas team.
What Is a Marketing Attribution Window? A Plain-English Guide
What is a marketing attribution window and why does it change your ROAS by 2x? Clear definitions, examples, and how to pick the right one.
New Customer Acquisition Rate in Ecommerce: What It Is and How to Calculate It
Learn how to calculate new customer acquisition rate for your ecommerce store, what benchmarks look like, and what actually moves the number.
What Is New Customer ROAS (NC-ROAS) and Why It Matters More Than Blended ROAS
New customer ROAS isolates ad revenue from first-time buyers. Learn the formula, why it beats blended ROAS, and how to track it accurately.
How to Improve Average Order Value on Shopify: 9 Tactics That Actually Move the Number
Practical, data-backed tactics to raise average order value on Shopify, from bundling to shipping thresholds, plus how to track what's working.
Average Order Value in Ecommerce Explained: Formula, Benchmarks, and How to Raise It
What average order value means, how to calculate it, benchmark ranges by industry, and practical ways DTC brands increase it.
Ecommerce Customer Lifecycle Stages Explained (With Metrics for Each One)
A breakdown of the 5 ecommerce customer lifecycle stages, the metrics that define each one, and where most DTC brands lose customers.
Lifecycle Marketing for Ecommerce Brands: A Practical Guide to Every Customer Stage
How lifecycle marketing works for DTC and ecommerce brands, the stages that matter, and how to track them without guessing at attribution.
How to Set Up Ecommerce Attribution Correctly (A Step-by-Step Guide)
Learn how to set up ecommerce attribution correctly, from choosing a model to connecting Shopify, ad platforms, and GA4 without double-counting revenue.
What Is Post-Purchase Attribution? A Plain-English Guide for Ecommerce Brands
Post-purchase attribution explained: what it is, how it differs from pixel tracking, and why DTC brands use it to fix broken ad data.
What Is View-Through Attribution in Ecommerce? A Plain-English Guide
View-through attribution tracks sales from ads people saw but didn't click. Here's how it works, where it breaks down, and when to trust it.
What Is MCA (Multi-Channel Attribution)? A Plain-English Guide for Ecommerce Brands
MCA multi-channel attribution explained: what it is, how it differs from last-click, common models, and why DTC brands need it to see true ROAS.
Top Ecommerce Metrics Glossary 2025: Every KPI DTC Brands Need to Track
A 2025 glossary of the ecommerce metrics that actually matter: revenue, ad, customer, and ops KPIs, with formulas and benchmarks.