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Product updates, best practices, and e-commerce strategy from the Trivas team.
How to Improve Average Order Value on Shopify: 9 Tactics That Actually Move the Number
Practical, data-backed tactics to raise average order value on Shopify, from bundling to shipping thresholds, plus how to track what's working.
Average Order Value in Ecommerce Explained: Formula, Benchmarks, and How to Raise It
What average order value means, how to calculate it, benchmark ranges by industry, and practical ways DTC brands increase it.
Ecommerce Customer Lifecycle Stages Explained (With Metrics for Each One)
A breakdown of the 5 ecommerce customer lifecycle stages, the metrics that define each one, and where most DTC brands lose customers.
Lifecycle Marketing for Ecommerce Brands: A Practical Guide to Every Customer Stage
How lifecycle marketing works for DTC and ecommerce brands, the stages that matter, and how to track them without guessing at attribution.
How to Set Up Ecommerce Attribution Correctly (A Step-by-Step Guide)
Learn how to set up ecommerce attribution correctly, from choosing a model to connecting Shopify, ad platforms, and GA4 without double-counting revenue.
What Is Post-Purchase Attribution? A Plain-English Guide for Ecommerce Brands
Post-purchase attribution explained: what it is, how it differs from pixel tracking, and why DTC brands use it to fix broken ad data.
What Is View-Through Attribution in Ecommerce? A Plain-English Guide
View-through attribution tracks sales from ads people saw but didn't click. Here's how it works, where it breaks down, and when to trust it.
What Is MCA (Multi-Channel Attribution)? A Plain-English Guide for Ecommerce Brands
MCA multi-channel attribution explained: what it is, how it differs from last-click, common models, and why DTC brands need it to see true ROAS.
Top Ecommerce Metrics Glossary 2025: Every KPI DTC Brands Need to Track
A 2025 glossary of the ecommerce metrics that actually matter: revenue, ad, customer, and ops KPIs, with formulas and benchmarks.
The Ecommerce Analytics Glossary Every DTC Founder Needs (60+ Terms, Plain English)
A no-fluff ecommerce analytics glossary for DTC founders: MER, ROAS, LTV, blended CAC, POAS and 50+ more terms defined with real examples.
How to Read an Ecommerce Performance Dashboard (Without Getting Lost in the Numbers)
A practical guide to reading ecommerce performance dashboards: which metrics matter, how sections connect, and mistakes that lead to bad decisions.
What Is Marketing Mix Modeling (MMM)? A Plain-English Guide for DTC Brands
Marketing mix modeling explained: what MMM measures, how it differs from MTA, and when DTC brands actually need it.