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Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
What Is an Ecommerce Insights Platform? A Practical Guide (+ Free Evaluation Scorecard)
What an ecommerce insights platform actually does, the components that matter, and a free scorecard to evaluate one before you buy.
Ecommerce Profit Margin Analysis: A Complete Framework (+ Free Template)
Learn how to run real ecommerce profit margin analysis by SKU, channel, and campaign. Includes benchmark data and a free downloadable template.
Free Trial for AI E-commerce Insights: What to Test Before You Buy
A free trial for AI e-commerce insights only works if you test the right things. Get the checklist, real trial-usage data, and setup steps.
Promotional Review Tool: How to Actually Tell If Your Discounts Are Working
Most brands eyeball revenue after a promo and call it a win. Here's how to run a real promotional review, manually or with a tool, and what to measure.
Best Cross-Channel Attribution Tools for E-Commerce Brands (2025 Buyer's Guide)
How to actually evaluate cross-channel attribution tools for ecommerce, what the data shows about platform-reported ROAS gaps, plus a free checklist.
Looker Ecommerce Dashboards: What It Actually Takes to Build One (Plus a Free Template)
Looker can power serious ecommerce analytics, but it's not plug-and-play. Here's the real setup cost, common use cases, and a free dashboard field map.
Omnichannel Analytics for Ecommerce: The Complete 2025 Framework
A data-backed framework for unifying Amazon, Shopify, ad platform, and GA4 data into one omnichannel analytics system. Includes a free audit checklist.
Compare Trilio and Other Ecommerce Analytics Tools: A Buyer's Framework
A practical framework for comparing Trilio and other ecommerce analytics platforms, plus a free scorecard for DTC teams evaluating vendors.
Triple Whale Video Attribution: How It Works, Where It Breaks, and What to Check Instead
A deep look at Triple Whale video attribution: the model behind it, where it overstates performance, and a free audit checklist to pressure-test your numbers.
Ecommerce Attribution Tool: How They Work, What They Miss, and What the Data Shows
A deep look at how ecommerce attribution tools work, the models behind them, and original data on how far platform-reported ROAS drifts from reality.
Triple Whale Attribution: How It Works, Where It Breaks, and How to Check Your Numbers
A deep look at how Triple Whale attribution actually works, its known blind spots, and a practical framework for auditing your own attribution accuracy.
Google Analytics vs Shopify Analytics: What Each One Hides From You
GA4 and Shopify Analytics rarely agree on revenue. Here's an original data breakdown of where the two tools diverge and how to reconcile them.