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Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
What Happens If You Rely Only on Blended ROAS for Decisions (FAQ)
Blended ROAS looks healthy while individual channels bleed cash. Here's what breaks when it's your only decision metric, and what to track instead.
Content Pruning Plan: Single-Touch vs Multi-Touch Attribution Models
Internal plan to retire the low-traffic attribution models page: merge content into a reporting pillar, 301 redirect, and clean up sitewide quality signals.
Pruning the Delivery Rate Page: Why We're Merging It Into the Data Dictionary Pillar
A working plan to retire the standalone delivery rate page, fold its definition into the data dictionary pillar, and 301 the URL.
Pruning Plan: GA4 vs Trivas Ecommerce Analytics (Merge Into Pillar, 301 Redirect)
Audit notes and consolidation plan for the underperforming GA4 vs Trivas ecommerce analytics page: merge target, content to keep, and redirect steps.
Pruning /resources/blog-insights/trivas-pricing: Consolidation Plan into the Pricing Pillar
Audit and action plan for retiring the low-traffic trivas-pricing blog page: merge content into /pricing, 301 redirect, and quality cleanup steps.
Content Audit: Why We're Pruning the Promo Analysis & Simulation Page
A content audit decision: why the promo analysis simulation page is being merged into the forecasting pillar and 301-redirected (or noindexed).
Pruning /resources/data-dictionary/video-gmv: Merge, Redirect, or Noindex
Why the Video GMV data dictionary page gets merged into a pillar and 301'd instead of staying live as a standalone thin page.
Why We're Pruning the Ecommerce Analytics for Shopify Brands Page (and Where the Content Goes)
This page gets under 10 impressions and zero clicks in 3 months. Here's the merge-and-redirect plan to fold it into a stronger Shopify analytics pillar.
Content Pruning Plan: Retiring "Top 10 Features of an Ecommerce Analytics Platform"
Why this low-traffic page gets merged into a core pillar and 301 redirected instead of left live as dead weight on site quality.
Advanced CLV Analytics and Attribution: A Framework for Ecommerce Brands
Why basic CLV formulas and single-touch attribution models break down for ecommerce, and how to build a framework that connects the two.
Content Pruning Plan: Unifying Email + Paid Media Attribution for Ecommerce
Audit notes and consolidation plan for the low-traffic email/paid media attribution page: merge into a pillar, 301 redirect, and what to keep.
Amazon Seller Analytics: Why This Page Is Being Merged Into Our Amazon Pillar
This page is being retired. Here's the consolidation plan: merge into our Amazon analytics pillar, 301 redirect, and why that's the right call.