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Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
Why We're Merging Our Omnichannel Reporting + Shopify Setup Page Into the Main Shopify Guide
This page is being folded into our core Shopify integration content. Here's what's moving, where it's going, and why.
Content Pruning Plan: Merge Shopify Store Performance Tracking Page Into Pillar
Audit and consolidation plan for the low-traffic Shopify performance tracking page: merge into pillar, 301 redirect, and sitewide quality cleanup.
Pruning Plan: ROAS Benchmarks Page (Merge and 301, Not a New Post)
Audit and consolidation plan for the low-traffic ROAS benchmarks page: merge into the ROAS calculator pillar, 301 redirect, and clean up internal links.
Key Features to Evaluate in Dashboard Software: Prune and Merge Plan
Internal plan to retire this low-traffic page: merge its usable content into the BI reporting pillar and 301 redirect, or noindex.
Content Pruning Plan: Decomposing Time Series for Seasonality
Why this low-traffic page gets merged into our forecasting pillar and 301-redirected instead of staying live as a standalone post.
Pruning /solutions/otto: Merge Rationale and 301 Plan
Why /solutions/otto gets folded into a broader integrations pillar: traffic data, consolidation plan, and the redirect/noindex decision.
Items Per Customer: Why We're Folding This Metric Page Into Our Core Data Dictionary
Items per customer explained in brief, plus why this standalone page is merging into Trivas's main data dictionary and BI reporting resources.
Content Pruning Brief: Retiring the /glanbia Page and Folding Its Value Into a Stronger Pillar
Audit and action plan for the low-traffic /glanbia page: merge its proof points into the case studies pillar, 301 redirect, and clean up sitewide quality signals.
Why We're Retiring the /alessi Page (and Where That Content Goes Instead)
A content audit explaining why the standalone /alessi page is being merged and redirected, and what replaces it in the Trivas resource library.
Pruning the Northbeam to Trivas Migration Page: Merge, Redirect, and Clean Up
Why the Northbeam to Trivas migration page is being retired: a 301 plan into our comparison pillar and the SEO logic behind the merge.
Prune Plan: Merge Ecommerce Analytics CMO Board Reporting Content Into the BI Reporting Pillar
Content audit and consolidation plan for a near-zero-traffic page: merge into a stronger pillar, set a 301, and protect sitewide quality signals.
Content Pruning Plan: Retiring /tools/cpc-cpm-calculator
Why the CPC/CPM calculator page is being merged into a pillar and 301 redirected instead of staying live as a standalone, low-value page.