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Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
Prune Plan: Merge /resources/blog-insights/improve-roas-meta-shopify-brand into the Meta + Shopify Pillar
Content audit note: this page gets under 10 impressions and zero clicks in 3 months. Recommendation is to merge and 301, not rewrite.
Trivas Integrations Page Audit: Why We're Merging It Into a Pillar (301 Plan)
This page gets under 10 impressions and zero clicks in 3 months. Here's the plan to merge it into a stronger pillar and redirect it.
Why We're Pruning the Cancellation Rate Page (And Where That Content Is Going)
A look at why /resources/data-dictionary/cancellation-rate is being merged into a pillar page and 301 redirected instead of left live.
Pruning the Multi-Channel Attribution Tool Page: Merge, Redirect, and Cleanup Plan
A documented plan to merge this low-traffic attribution page into a stronger pillar, 301 redirect it, and protect sitewide quality signals.
Pruning /measure-tiktok-ads-roi-shopify: Merge Plan and 301 Redirect to the TikTok Analytics Pillar
Internal audit and consolidation plan for a near-zero-traffic page: merge usable content into the TikTok pillar, then 301 redirect.
How to Improve Marketing Efficiency for Your Shopify Brand
Practical ways Shopify brands cut wasted ad spend and reporting time, from unified data to faster decision-making.
How Do I Know Which Ecommerce Analytics Platform Is Right for Me? (FAQ)
A straight answer to the question every DTC brand asks before buying analytics software: what to check, what to skip, and how to compare options.
How to Track Shopify Revenue by Marketing Channel (Without Guessing at Attribution)
Shopify's native reports stop at last-click. Here's how to actually track revenue by marketing channel, including the tools and setup that make it accurate.
Pruning Plan: Consolidating 'Common Challenges and Solutions Setting Up Automation' Into the Core Automation Guide
Audit and action plan for retiring a near-zero-traffic page: merge its useful content into a pillar guide, 301 redirect, and clean up sitewide quality signals.
Total Customers Metric: Why This Page Is Being Folded Into the Data Dictionary Pillar
This standalone definition page is being merged into the main data dictionary and redirected. Here's what happens to the content and why.
Pruning Plan: Retiring the Shopify Analytics AI Forecasting Module Page and Merging It Into the Shopify Pillar
Audit and consolidation plan for a near-zero-traffic Shopify forecasting page: 301 it into the Shopify solutions pillar or noindex it.
Common CAC Calculation Mistakes (and How to Fix Them in Your CAC Formula)
The most common CAC calculation mistakes DTC brands make, why they skew decisions, and how to build a formula you can actually trust.