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Attribution Audit Tool
Check whether your ad platforms claim more revenue and orders than your store actually recorded.
Your numbers
$
$
$
$
Starting values are examples. Replace them with your own figures.
Results
Revenue the platforms claim vs your store
104.2%
Over 100% means the same sales are being claimed more than once
Revenue claimed above store revenue
$5,000
Total revenue claimed by platforms
$125,000
Orders the platforms claim vs your store
104.7%
Total orders claimed by platforms
1,570
The formulas
- Revenue claimed % = (sum of platform-reported revenue) ÷ store revenue × 100
- Orders claimed % = (sum of platform-reported orders) ÷ store orders × 100
How to read the result
Use the same dates and the same time zone in every system. A total above 100% means the platforms are claiming some of the same sales. A total below 100% is normal, because organic, direct and email sales are not claimed by ad platforms.
Different attribution windows and view-through credit change what each platform reports, so treat the result as a check on overlap rather than an exact error rate.