ROAS Calculator

Measure how much revenue your ads generate per dollar spent.

Campaign inputs

Ad spend

Revenue generated

Cost of goods (COGS %)

Other costs

Industry benchmarks

E-commerce

4×

SaaS

3×

Retail

6×

B2B

3×

Revenue

$20,000

Net profit

$6,500

Ad spend

$5,000

Return on ad spend

4.00x

Strong

Generating 4.00x for every $1 spent on ads.

Gross profit

$12,000

Net profit

$6,500

Net margin

32.5%

POAS

1.30x

Ad spend ratio

25.0%

Break-even ROAS

2.70x