CPC / CPM Calculator

Calculate cost-per-click, cost-per-mille, click-through rate, and conversion metrics from your campaign data.

Campaign data

Total ad spend

Impressions

Clicks

Conversions

Avg. CPC by channel

Search Ads

$2.69

Display Ads

$0.63

Social Ads

$1.72

Shopping

$0.66

Impressions

500,000

Clicks

7,500

Conversions

150

Click-through rate

1.50%

Average

A 1.50% CTR is around industry average. Room to improve.

Cost per click

$0.67

CPM (cost per 1K)

$10.00

Click-through rate

1.50%

Conversion rate

2.00%

Cost per conversion

$33.33

Impr. per click