.5f521cec.png "Trivas.ai")
Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
Ecommerce Attribution Window Best Practices: How to Pick the Right Lookback Period
How to choose the right ecommerce attribution window by platform and purchase cycle, plus the mistakes that quietly inflate your ROAS.
What Is Return on Ad Spend (ROAS) in Ecommerce? A Straightforward Explainer
What is ROAS in ecommerce? Learn the formula, good benchmarks by channel, and how it differs from ROI, MER, and CAC.
Ecommerce Analytics for Beginners: A Practical Guide to Getting Started
New to ecommerce analytics? Learn the core metrics, tools, and reporting habits that actually move revenue, without the jargon.
The DTC Ecommerce Analytics Terminology Guide: 40+ Terms Every Brand Should Know
A plain-English glossary of DTC ecommerce analytics terms: attribution, LTV, MER, ROAS, data warehousing, and more. No jargon, just definitions.
What Is Omnichannel Data in Ecommerce? A Practical Guide for DTC Brands
Omnichannel data explained: what it means for Shopify and Amazon sellers, why it matters, and how to unify it without a spreadsheet mess.
Ecommerce Data Unification Explained: How Brands Actually Combine Shopify, Amazon, and Ad Data
What ecommerce data unification really means, why spreadsheets and native dashboards fail at it, and how a proper data warehouse fixes it.
What Is a Marketing Attribution Window? A Plain-English Guide
What is a marketing attribution window and why does it change your ROAS by 2x? Clear definitions, examples, and how to pick the right one.
New Customer Acquisition Rate in Ecommerce: What It Is and How to Calculate It
Learn how to calculate new customer acquisition rate for your ecommerce store, what benchmarks look like, and what actually moves the number.
What Is New Customer ROAS (NC-ROAS) and Why It Matters More Than Blended ROAS
New customer ROAS isolates ad revenue from first-time buyers. Learn the formula, why it beats blended ROAS, and how to track it accurately.
How to Improve Average Order Value on Shopify: 9 Tactics That Actually Move the Number
Practical, data-backed tactics to raise average order value on Shopify, from bundling to shipping thresholds, plus how to track what's working.
Average Order Value in Ecommerce Explained: Formula, Benchmarks, and How to Raise It
What average order value means, how to calculate it, benchmark ranges by industry, and practical ways DTC brands increase it.
Ecommerce Customer Lifecycle Stages Explained (With Metrics for Each One)
A breakdown of the 5 ecommerce customer lifecycle stages, the metrics that define each one, and where most DTC brands lose customers.