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Product updates, best practices, and e-commerce strategy from the Trivas team.
What Is Marketing Intelligence Software? A Plain-English Guide for Ecommerce Teams
Marketing intelligence software explained: what it does, how it differs from BI tools, and how ecommerce brands use it to cut reporting time.
What Is Data-Driven Marketing? A Practical Definition for Ecommerce Teams
What is data-driven marketing, really? A clear breakdown for DTC and Amazon brands, plus the data sources and tools that make it work.
What Is Omnichannel Ecommerce Analytics? A Plain-English Definition
Omnichannel ecommerce analytics explained: what it means, how it differs from multichannel tracking, and the data it takes to do it right.
Ecommerce Analytics vs Ecommerce Reporting: What's the Actual Difference?
Reporting tells you what happened. Analytics tells you why and what to do next. Here's how the two differ for DTC brands on Shopify and Amazon.
15 Important Ecommerce KPIs for Shopify Brands (And How to Actually Track Them)
The ecommerce KPIs Shopify brands need to track profitability, ad spend efficiency, and retention, plus how to stop pulling them manually.
What Metrics Should DTC Brands Track? The Complete KPI Framework
A practical breakdown of the DTC metrics that actually matter, grouped by revenue, profitability, retention, and ad performance.
Ecommerce Analytics Explained for Founders: What to Actually Track (and Why)
A founder-level breakdown of ecommerce analytics: which metrics matter, where data lives, and how to stop guessing about what's working.
What Is Ecommerce Analytics? A Plain-English Guide for DTC Brands
What is ecommerce analytics, really? Learn the core components, key metrics, and tools DTC brands use to turn sales data into decisions.
Facebook CAPI for Shopify Brands: The Complete Setup and Strategy Guide
How Shopify brands use Facebook Conversions API to recover lost tracking, cut CPAs, and rebuild attribution after iOS 14. A practical CAPI guide.
What Is Pixel Tracking in Ecommerce? A Plain-English Explainer
What is pixel tracking ecommerce brands rely on for ad attribution? How pixels work, where they break down, and what to use instead of guessing.
What Is GCLID? The Google Click Identifier Explained
GCLID is the parameter Google Ads uses to track ad clicks. Learn what it does, where it shows up, and why it matters for ecommerce attribution.
What Is fbclid? The Facebook Click Identifier Explained
fbclid is the tracking parameter Facebook adds to links. Learn what it does, why it appears in URLs, and how it affects your ad attribution data.