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Product updates, best practices, and e-commerce strategy from the Trivas team.
Marketing Attribution Software for Ecommerce: What It Actually Does and How to Pick One
Marketing attribution software for ecommerce tracks which channels drive real sales across Shopify, Amazon, and ads. Here's how it works and what to look for.
Northbeam Shopify: How the Integration Works and What It Tracks
Northbeam Shopify integration explained: what it tracks, how setup works, where it falls short, and what DTC brands check before committing.
Best Attribution Software for Multi-Channel Ecommerce (What It Actually Needs to Do)
What makes the best attribution software for multi-channel ecommerce: unified data, real attribution models, and channel-level accuracy. Full breakdown.
Software for Ecommerce Profit Margin Analysis: What It Does and Why You Need It
Software for ecommerce profit margin analysis pulls COGS, fees, ad spend, and returns into one view so you see true margin, not just revenue.
What Are the Top Online Store Platforms With Analytics and Reporting?
The top online store platforms with analytics and reporting, compared: what each gives you natively, and where you'll need more.
Ecommerce Attribution Models Compared: Which One Actually Fits Your Funnel in 2025
A breakdown of last-click, linear, time-decay, data-driven, and MMM attribution models for ecommerce, with when each one holds up in 2025.
What Is New Customer ROAS vs Returning Customer ROAS?
NC-ROAS and RC-ROAS measure very different things. Learn how to calculate both, why blended ROAS hides the gap, and when each matters.
Ecommerce Analytics for DTC Brands with 100+ SKUs: What Actually Works at Scale
Spreadsheets break past 100 SKUs. See how Trivas handles SKU-level reporting, forecasting, and ad attribution for large-catalog DTC brands.
Ecommerce Analytics for Luxury Shopify Brands: A Buyer's Guide
Luxury Shopify brands need analytics built for low volume, high AOV, and brand control. See how Trivas handles margin, LTV, and multi-channel reporting.
Ecommerce Analytics for Sustainable DTC Brands: Track Margin, Not Just Revenue
Sustainable DTC brands run on thinner margins and pricier materials. See how Trivas tracks true profitability across Shopify, Amazon, and ad channels.
Ecommerce Analytics for Pet Food Brands on Shopify: Track Subscriptions, Repeat Rate, and CAC by SKU
Built-for-pet-food Shopify analytics: subscription cohorts, repeat purchase rate by flavor/size, blended CAC, and inventory forecasting. See Trivas in action.
Triplewale: What It Is and What People Actually Mean By It
Searching "triplewale"? Here's what the tool actually is, what it does for DTC brands, and how to think about it next to other analytics platforms.