.5f521cec.png "Trivas.ai")
Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
Google Analytics 4 Ecommerce Events: The Official List and How to Use It
The official GA4 ecommerce events, their required parameters, and how to verify they're firing correctly before you trust the reports.
DTC Analytics: What It Is and How to Build a Stack That Works
DTC analytics means tracking ad, Shopify, Amazon, and GA4 data in one place. Here's what it includes and how to set up a stack that actually works.
Do I Need an Attribution Tool for My Online Store?
Yes, once ad spend crosses a few channels. Here's how to tell if your store needs attribution software now or can wait.
Northbeam Reviews: What Users Actually Say in 2025
Northbeam reviews from real users: what it does well, where it falls short, pricing complaints, and who should look elsewhere.
What Is a Data-Driven Ecommerce Brand? A Practical Definition for DTC Teams
What actually makes an ecommerce brand data-driven? A clear definition, the traits that separate it from gut-feel operating, and how to get there.
How to Read an Ecommerce Attribution Report for Founders
A founder's plain-English guide to reading attribution reports: key terms, what to check first, and why the numbers never match your ad platforms.
Best Ecommerce Analytics Books and Resources in 2025
A curated 2025 list of the best ecommerce analytics books, blogs, podcasts, and courses for DTC founders and growth teams who want to read less fluff.
How to Get a Weekly Ecommerce Performance Summary Automatically (No Manual Reporting)
Stop building weekly reports by hand. Here's how to set up an automatic ecommerce performance summary across Shopify, Amazon, and ad platforms.
Ecommerce Analytics Audit: How to Run One (Step-by-Step)
A practical framework for auditing your ecommerce analytics stack: data sources, tracking accuracy, attribution, and reporting gaps.
The Ecommerce Analytics Stack for a $10M Brand (What Actually Belongs in It)
A practical breakdown of the analytics stack a $10M DTC brand needs: data layer, dashboards, attribution, forecasting, and what to skip.
The Ecommerce Analytics Stack a $1M Brand Actually Needs
What to put in your ecommerce analytics stack once you cross $1M: data layer, dashboards, attribution, and forecasting, without overbuilding.
What Does 3x ROAS Mean for a Shopify Brand? A Plain-English Breakdown
3x ROAS sounds great, but is it actually profitable for your Shopify store? Here's how to read the number against your real margins.