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    Growth partnership
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    OMHU logo

    The intelligence layer OMHU's sustainable medical products deserve.

    OMHU operates complex retail operations spanning DTC, major e-commerce platforms, and marketplaces globally. Trivas unifies every data silo into one real-time, AI-powered workspace.

    Request a Growth demo

    One Workspace for all of OMHU's Categories (Sustainable Healthcare Products)

    Walking Canes
    Mobility Accessories
    Active Care
    Replacement Tips

    The challenge

    Where OMHU's data complexity lives

    Selling designer walking canes and medical tools via omhu.dk, pharmacies, and clinical distributors requires matching wholesale with DTC. Fragmented sales channels, regional databases, and advertising accounts hide profit drains and slow down operations.

    Pharmacy data silos

    Weekly pharmacy sales lists and distributor invoices are isolated from direct Facebook ad conversions.

    High acquisition cost

    Designer medical cane CAC is high, requiring deep customer lifetime value (LTV) attribution analysis.

    Color-level stock gaps

    Designer canes sell out in popular colors, leaving pharmacy display racks empty for weeks.

    Cane tip replacement lag

    Cane buyers forget to purchase replacement rubber tips, losing high-margin recurring sales.


    How Trivas helps

    Built for the complexity of OMHU

    Trivas plugs directly into your marketplaces and marketing APIs, validating metrics hourly and triggering automated insights.

    1

    Unified pharmacy portal

    Trivas integrates pharmacy POS records, distributor reports, and Shopify cart checkout logs.

    2

    Cane lifetime value engine

    Unify replacement tip purchases with system sales lists, showing actual lifetime value.

    3

    Color-level restock alerts

    AI agents monitor color-level cane inventories, warning assembly units 5 days before stock runs low.


    AI wingman in action

    What OMHU's teams would ask

    No more manual spreadsheet updates. Ask in plain English and get an immediate root cause analysis with quantified outcomes.

    AI Wingman — OMHU Operations Desk
    OM
    Why did cane replacement tip purchases drop 10% this month?
    AI

    Cane replacement tip sales fell due to these reasons:

    • A Shopify checkout bug on custom recurring subscription pages caused 5% order processing failure.
    • Winback email sequence for cane buyers was deactivated on May 10.
    • Pharmacy display racks ran out of replacement tip stock boxes.

    Recommended fix: Resolve Shopify checkout page bug and reactivate cane buyer winback email flow (€3,200 estimated recovery value).


    By team

    Trivas across OMHU's org

    Every division, team, and leader gets a customized view of metrics that matter to them.

    Ecommerce Managers — Subscription & Tip Lifecycle

    Track replacement tip sales and subscription lists across Shopify and Amazon. Monitor product return rates.

    Impact: Tip repeat purchase rate increased by 20%.

    Expected impact at scale

    What OMHU can expect

    Based on average outcomes Trivas delivers to complex retail and DTC operations globally.

    +22%
    increase in replacement tip purchase rate
    3.8x
    blended ROAS across Denmark paid campaigns
    0
    pharmacy inventory stockout discrepancies
    ~12 hrs
    saved per week on distributor data matching

    ROI Calculator

    Calculate OMHU's savings with Trivas

    Adjust the sliders to estimate the direct hours and financial value recovered by automating reporting.

    3 categories
    1 Category10 Categories20 Categories
    14 hrs/week
    2 hrs21 hrs40 hrs

    Estimated Annual Impact

    Time Saved
    1,747hours / year

    *Based on automating 80% of data aggregation and report generation.

    Value Recovered
    €149,820/ year

    *Includes labor cost recovery + ad-spend efficiency & stockout avoidance.


    Portfolio monitoring

    Live Product Intelligence

    Trivas tracks and safeguards SKU-level performance across OMHU's top products.

    OMHU Item
    Healthy

    OMHU Designer Wooden Cane

    omhu.dk, Pharmacy Chains

    Tracked MetricStock Level: Healthy
    OMHU Item
    Healthy

    OMHU Replacement Rubber Tip

    omhu.dk, Subscriptions

    Tracked MetricRepeat Purchase Rate: 28%

    Ready to build the OMHU × Trivas intelligence layer?

    Our Growth team will map your data stack, identify the highest-value conversion and margin leaks, and show you a live demo scoped to your categories — no generic placeholders.

    Book Growth demo
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