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The intelligence layer Mars confectionery brands deserve.
Mars operates complex retail operations spanning DTC, major e-commerce platforms, and marketplaces globally. Trivas unifies every data silo into one real-time, AI-powered workspace.
One Workspace for all of Mars's Categories (Global Confectionery & Food)
The challenge
Where Mars's data complexity lives
Optimizing global confectionery and food brands across distributors, supermarkets, retail portals, and Amazon requires mapping high-volume sales velocity. Fragmented sales channels, regional databases, and advertising accounts hide profit drains and slow down operations.
Distributor data silos
Weekly sales data from wholesale distributors and grocery chains are siloed from digital ad metrics.
Out-of-stock on shelf
Confectionery items sell out quickly during seasonal events like Halloween and Easter, leading to empty grocery bays.
In-store coupon leakage
Digital campaigns offer product coupons, but tracking physical checkout coupon redemptions is disjointed.
High ad bidding waste
Ad bidding on broad keywords like 'chocolate' drains budgets without driving wholesale or distributor conversions.
How Trivas helps
Built for the complexity of Mars
Trivas plugs directly into your marketplaces and marketing APIs, validating metrics hourly and triggering automated insights.
Unified brand intelligence
Trivas integrates grocery portal sales data, distributor reports, and Amazon vendor records in one workspace.
Seasonal event forecasting
Model seasonal demands (Halloween, Easter) weeks ahead based on early search signals and historical order rates.
Targeted digital-to-shelf attribution
Connect digital advertising clicks with physical store sales lift in test regions using geolocation matching.
AI wingman in action
What Mars's teams would ask
No more manual spreadsheet updates. Ask in plain English and get an immediate root cause analysis with quantified outcomes.
Snickers Family Pack sales fell on Walmart due to these factors:
- Competitor targeted discount on 'Reese's Peanut Butter Cups' captured top search slots on Walmart.com.
- Stock dropped to 2 days runway in midwest distribution centers (DCs).
- Sponsored Brand search bid for 'chocolate bag' was paused on Wednesday.
Recommended fix: Reinstate search bid and request Midwestern warehouse restocking (€9,400 estimated recovery value).
By team
Trivas across Mars's org
Every division, team, and leader gets a customized view of metrics that matter to them.
Ecommerce Managers — Vendor Portal Consolidation
Monitor Mars chocolate and petcare sales across Amazon Vendor Central, Walmart Retail Link, and Tesco portals. Track buy-box statuses.
Expected impact at scale
What Mars can expect
Based on average outcomes Trivas delivers to complex retail and DTC operations globally.
ROI Calculator
Calculate Mars's savings with Trivas
Adjust the sliders to estimate the direct hours and financial value recovered by automating reporting.
Estimated Annual Impact
*Based on automating 80% of data aggregation and report generation.
*Includes labor cost recovery + ad-spend efficiency & stockout avoidance.
Portfolio monitoring
Live Product Intelligence
Trivas tracks and safeguards SKU-level performance across Mars's top products.
Snickers Fun Size Family Bag
Walmart, Tesco, Amazon
Pedigree Adult Wet Dog Food
Petco, Amazon, Walmart
Ready to build the Mars × Trivas intelligence layer?
Our Growth team will map your data stack, identify the highest-value conversion and margin leaks, and show you a live demo scoped to your categories — no generic placeholders.