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    Growth partnership
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    Henkel logo

    The intelligence layer Henkel's brands deserve.

    Henkel operates complex retail operations spanning DTC, major e-commerce platforms, and marketplaces globally. Trivas unifies every data silo into one real-time, AI-powered workspace.

    Request a Growth demo

    One Workspace for all of Henkel's Categories (Consumer Goods & Beauty Care)

    Persil
    Schwarzkopf
    Loctite
    Pritt

    The challenge

    Where Henkel's data complexity lives

    Henkel operates thousands of SKUs across Adhesive Technologies, Beauty Care, and Laundry & Home Care spanning global marketplaces. Fragmented sales channels, regional databases, and advertising accounts hide profit drains and slow down operations.

    Multi-division silos

    Adhesive Technologies, Beauty Care, and Laundry & Home Care operate separate data stacks with incompatible reporting.

    No unified ROAS

    Each ad platform claims credit. Blended performance across paid media is manually stitched — and never trusted.

    Weekly fire drills

    Teams spend days building the same reports instead of acting on them. Insight arrives after the opportunity passes.

    SKU-level blindspots

    With 10,000+ SKUs, manual analysis is impossible. Knowing which specific product is underperforming requires a data team.


    How Trivas helps

    Built for the complexity of Henkel

    Trivas plugs directly into your marketplaces and marketing APIs, validating metrics hourly and triggering automated insights.

    1

    Unified retail intelligence — every channel, one view

    Amazon, Walmart, dm, Rossmann, Target, and DTC storefronts all stream into a single Trivas workspace.

    2

    AI Wingman — your always-on revenue analyst

    Ask in plain English: 'Why did Persil drop on Amazon DE this week?' and get a full root-cause analysis.

    3

    Cross-brand performance benchmarking

    Compare Persil vs. Schwarzkopf vs. Loctite performance on the same axis.


    AI wingman in action

    What Henkel's teams would ask

    No more manual spreadsheet updates. Ask in plain English and get an immediate root cause analysis with quantified outcomes.

    AI Wingman — Henkel Operations Desk
    HE
    Why did Persil revenue drop 12% on Amazon.de last week?
    AI

    Persil Gel dropped -€42,300 vs prior week on Amazon.de. Three factors:

    • A competitor private-label detergent entered the 'Subscribe & Save' slot, reducing conversion by 9%.
    • Your Sponsored Brand bid for 'Waschmittel' lapsed on Wednesday.
    • A 3-star review cluster around packaging leaks dragged your rating from 4.5 to 4.2 over 7 days.

    Recommended fix: reinstate the bid and flag packaging complaints to ops (€8,900 estimated recovery value).


    By team

    Trivas across Henkel's org

    Every division, team, and leader gets a customized view of metrics that matter to them.

    Ecommerce managers — unified retail ops across divisions

    Track every marketplace — Amazon, dm, Rossmann, Walmart, Target — in one workspace. Hourly sales tracking.

    Impact: Teams save ~18 hrs/week on manual reporting

    Expected impact at scale

    What Henkel can expect

    Based on average outcomes Trivas delivers to complex retail and DTC operations globally.

    +24%
    incremental revenue from optimized launches & promos
    ~18 hrs
    saved per division per week on reporting
    1.8x
    average blended ROAS improvement over 90 days
    <15 min
    from connect to first AI insight

    ROI Calculator

    Calculate Henkel's savings with Trivas

    Adjust the sliders to estimate the direct hours and financial value recovered by automating reporting.

    3 categories
    1 Category10 Categories20 Categories
    14 hrs/week
    2 hrs21 hrs40 hrs

    Estimated Annual Impact

    Time Saved
    1,747hours / year

    *Based on automating 80% of data aggregation and report generation.

    Value Recovered
    €149,820/ year

    *Includes labor cost recovery + ad-spend efficiency & stockout avoidance.


    Portfolio monitoring

    Live Product Intelligence

    Trivas tracks and safeguards SKU-level performance across Henkel's top products.

    Persil ProClean Liquid Detergent
    Healthy

    Persil ProClean Liquid Detergent

    Amazon Vendor, Walmart Connect

    Tracked MetricMargin: 38%
    Schwarzkopf Keratin Gliss Shampoo
    Promo Active

    Schwarzkopf Keratin Gliss Shampoo

    Target, Google Shopping

    Tracked MetricBlended ROAS: 2.9x
    Loctite Super Glue Gel
    Low Stock Risk

    Loctite Super Glue Gel

    Amazon, Home Depot

    Tracked MetricStock Status: 8 Days Left
    Dial Antibacterial Hand Soap
    Healthy

    Dial Antibacterial Hand Soap

    Walmart, Target

    Tracked MetricBuy Box: 100%

    Ready to build the Henkel × Trivas intelligence layer?

    Our Growth team will map your data stack, identify the highest-value conversion and margin leaks, and show you a live demo scoped to your categories — no generic placeholders.

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