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The intelligence layer Henkel's brands deserve.
Henkel operates thousands of SKUs across Adhesive Technologies, Beauty Care, and Laundry & Home Care — spanning Amazon, dm, Rossmann, Walmart, and DTC channels globally. Trivas unifies every data stream into one AI-powered command center.
One Workspace for all of Henkel's Brands
The challenge
Where Henkel's data complexity lives
At Henkel's scale, the data problem isn't access — it's fragmentation. Three business units, hundreds of brands, thousands of SKUs. The picture is never complete.
Multi-division silos
Adhesive Technologies, Beauty Care, and Laundry & Home Care operate separate data stacks with incompatible reporting across Amazon, dm, Rossmann, and Walmart.
No unified ROAS
Each ad platform claims credit. Blended performance across paid media is manually stitched — and never trusted across Henkel’s brand portfolio.
Weekly fire drills
Teams spend days building the same reports instead of acting on them. Insight arrives after the opportunity passes.
SKU-level blindspots
Knowing which specific product is underperforming — and why — requires a data team, not just a dashboard. With 10,000+ SKUs, manual analysis is impossible.
How Trivas helps
Built for the complexity of a multi-division consumer goods leader
Trivas connects directly to every channel Henkel sells through, surfaces anomalies in real time, and delivers clear, quantified actions — no data team required.
Unified retail intelligence — every channel, one view
Amazon, Walmart, dm, Rossmann, Target, and DTC storefronts all stream into a single Trivas workspace. One source of truth across every Henkel brand and division.
AI Wingman — your always-on revenue analyst
Ask in plain English: “Why did Persil drop on Amazon DE this week?” and get a full root-cause analysis with a quantified fix — no analyst, no SQL, no waiting for the weekly deck.
Cross-brand performance benchmarking
Compare Persil vs. Schwarzkopf vs. Loctite performance on the same axis. See which brands are gaining shelf share and which promotions are cannibalizing demand vs. driving incremental lift.
SKU-level margin and ROAS clarity
Trivas surfaces exactly which SKUs are dragging down blended ROAS, where ad spend is wasted, and which product lines deserve more investment — automatically, every day.
AI Agents for automated reporting & alerts
Set revenue thresholds, competitor pricing triggers, or inventory alerts. Trivas agents monitor 24/7 and notify the right team member before the problem becomes a crisis.
AI wingman in action
What Henkel's teams would ask
Real questions, grounded in your actual data. No dashboards to navigate — just answers.
Persil Gel dropped −€42,300 vs prior week on Amazon.de. Three factors:
- A competitor private-label detergent entered the "Subscribe & Save" slot on your top-selling ASIN, reducing conversion by 9%.
- Your Sponsored Brand bid for "Waschmittel" lapsed on Wednesday.
- A 3-star review cluster around packaging leaks dragged your rating from 4.5 → 4.2 over 7 days.
Recommended fix: reinstate the bid (+€8,900/week estimated recovery) and flag packaging complaints to ops.
Beauty Care leads with a blended ROAS of 5.4× driven primarily by Google Shopping (7.2×) and Meta video (5.1×) for Schwarzkopf.
Laundry & Home Care is next at 4.1× but Amazon DSP is underperforming at 2.0× for Persil.
Actionable insight: Reallocating €12K of Persil's DSP budget to Google would project a +€18,600 revenue lift with 87% confidence over 30 days.
By team
Trivas across Henkel's org
Every function that touches revenue gets a dedicated view — without building separate reports.
Ecommerce managers — unified retail ops across divisions
Track every marketplace — Amazon, dm, Rossmann, Walmart, Target — in one workspace. Hourly sales tracking, automated daily digests, and SKU-level performance drill-downs across Henkel’s three business units. When a product goes out of stock or loses the Buy Box, Trivas catches it before it costs revenue.
Expected impact at scale
What Henkel brands can expect
Based on outcomes Trivas delivers to complex, multi-channel ecommerce operations today.
ROI Calculator
Calculate Henkel's savings with Trivas
Adjust the sliders to estimate the direct hours and financial impact of unifying your division data.
Estimated Annual Impact
*Based on automating 80% of data aggregation and report generation.
*Includes labor cost recovery + ad-spend efficiency & stockout avoidance.
Portfolio monitoring
Live Product Intelligence
Trivas tracks and safeguards SKU-level performance across Henkel's top laundry and beauty products on retail platforms.
Persil ProClean Liquid Detergent
Amazon Vendor, Walmart Connect
Schwarzkopf Keratin Gliss Shampoo
Target, Google Shopping
Loctite Super Glue Gel
Amazon, Home Depot
Dial Antibacterial Hand Soap
Walmart, Target
Ready to build the Henkel × Trivas intelligence layer?
Our Growth team will map your current data stack, identify the highest-value gaps, and show you a live demo scoped to Henkel's brands and channels — no generic walkthrough.