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    Growth partnership
    Trivas.aixAltex

    The intelligence layer Altex's ecommerce deserves.

    Altex operates thousands of SKUs across consumer electronics, home appliances, and IT products — spanning altex.ro, eMAG, Amazon, and physical retail locations across Romania. Trivas unifies every data stream into one AI-powered command center.

    Request an Growth demo

    One Workspace for all of Altex's Categories

    Laptops & PCs
    Smartphones
    TVs & Audio
    Home Appliances

    The challenge

    Where Altex's data complexity lives

    At Altex's scale, the data problem isn't access — it's fragmentation. Multiple sales channels, hundreds of brands, thousands of SKUs across consumer electronics. The picture is never complete.

    Channel fragmentation

    altex.ro, eMAG Marketplace, Amazon, and physical store inventory all live in separate systems with incompatible exports and no unified view.

    No unified ROAS

    Each ad platform claims credit. Blended performance across Google, Meta, TikTok, and marketplace ads is manually stitched — and never trusted.

    Seasonal complexity

    Black Friday, back-to-school, and holiday promotions require rapid decisions. Teams spend days building reports instead of acting on real-time insights.

    Category-level blindspots

    Knowing which specific SKU in laptops, TVs, or home appliances is underperforming — and why — requires a data team, not just a dashboard.


    How Trivas helps

    Built for the complexity of a multi-channel electronics retailer

    Trivas connects directly to every channel Altex sells through, surfaces anomalies in real time, and delivers clear, quantified actions — no data team required.

    1

    Unified retail intelligence — every channel, one view

    altex.ro, eMAG, Amazon, and offline POS data all stream into a single Trivas workspace. One source of truth across every product category and sales channel.

    2

    AI Wingman — your always-on revenue analyst

    Ask in plain English: “Why did Samsung Galaxy S24 sales drop on eMAG this week?” and get a full root-cause analysis with a quantified fix — no analyst, no SQL, no waiting for the weekly deck.

    3

    Cross-category performance benchmarking

    Compare Laptops vs. TVs vs. Home Appliances vs. Smartphones performance on the same axis. See which categories are gaining market share and which promotions are cannibalizing demand vs. driving incremental lift.

    4

    SKU-level margin and ROAS clarity

    Trivas surfaces exactly which SKUs are dragging down blended ROAS, where ad spend is wasted, and which product lines deserve more investment — automatically, every day.

    5

    AI Agents for automated reporting & alerts

    Set revenue thresholds, competitor pricing triggers, or inventory alerts. Trivas agents monitor 24/7 and notify the right team member before the problem becomes a crisis.


    AI wingman in action

    What Altex's teams would ask

    Real questions, grounded in your actual data. No dashboards to navigate — just answers.

    AI Wingman — Altex Command Center
    AX
    Why did Samsung Galaxy S24 Ultra revenue drop 18% on eMAG last week?
    AI

    Samsung Galaxy S24 Ultra dropped −€28,400 vs prior week on eMAG. Three factors:

    • A competitor flash sale from "Xiaomi 14 Ultra" captured the category spotlight, reducing your conversion by 14%.
    • Your Google Shopping bid for "telefon Samsung Galaxy" was outbid by a competitor on Thursday.
    • A 3-star review cluster around battery concerns dragged your rating from 4.6 → 4.3 over 8 days.

    Recommended fix: reinstate the bid (+€6,200/week estimated recovery) and create a targeted response to battery reviews.

    AX
    Which product category has the best blended ROAS across all paid channels this quarter?
    AI

    Home Appliances leads with a blended ROAS of 5.8× driven primarily by Google Shopping (7.6×) and Meta carousel ads (5.2×).

    Smartphones is next at 4.2× but TikTok Ads is underperforming at 1.8× for Samsung devices.

    Actionable insight: Reallocating €8K of Samsung's TikTok budget to Google Shopping would project a +€14,200 revenue lift with 86% confidence over 30 days.


    By team

    Trivas across Altex's org

    Every function that touches revenue gets a dedicated view — without building separate reports.

    Ecommerce managers — unified multi-channel ops

    Track every marketplace — altex.ro, eMAG, Amazon, and your own DTC storefront — in one workspace. Hourly sales tracking, automated daily digests, and SKU-level performance drill-downs across all categories. When a product goes out of stock or loses Buy Box position, Trivas catches it before it costs revenue.

    Impact: Teams save ~14 hrs/week on manual reporting

    Expected impact at scale

    What Altex's teams can expect

    Based on outcomes Trivas delivers to complex, multi-channel retail operations today.

    +19%
    incremental revenue from optimized promos & pricing
    ~14 hrs
    saved per team per week on reporting
    2.1×
    average blended ROAS improvement over 90 days
    <15 min
    from connect to first AI insight

    ROI Calculator

    Calculate Altex's savings with Trivas

    Adjust the sliders to estimate the direct hours and financial impact of unifying your channel data.

    6 categories
    1 Category10 Categories20 Categories
    10 hrs/week
    2 hrs21 hrs40 hrs

    Estimated Annual Impact

    Time Saved
    2,496hours / year

    *Based on automating 80% of data aggregation and report generation.

    Value Recovered
    €202,320/ year

    *Includes labor cost recovery + ad-spend efficiency & stockout avoidance.


    Portfolio monitoring

    Live Product Intelligence

    Trivas tracks and safeguards SKU-level performance across Altex's key electronics catalog items on marketplace channels.

    iPhone 15 Pro Max 256GB
    Healthy

    iPhone 15 Pro Max 256GB

    Altex.ro, eMAG Marketplace

    Tracked MetricBuy Box Status: 100%
    ASUS ROG Strix Gaming Laptop
    Healthy

    ASUS ROG Strix Gaming Laptop

    Altex.ro, Google Shopping

    Tracked MetricNet Profit Margin: 12%
    Samsung 55" Crystal UHD TV
    Stockout Alert

    Samsung 55" Crystal UHD TV

    Altex.ro, eMAG Marketplace

    Tracked MetricStock Level: Out of Stock
    Sony WH-1000XM5 Headphones
    Promo Active

    Sony WH-1000XM5 Headphones

    Altex.ro, Meta Ads

    Tracked MetricBlended ROAS: 3.5x

    Ready to build the Altex × Trivas intelligence layer?

    Our Growth team will map your current data stack, identify the highest-value gaps, and show you a live demo scoped to Altex's categories and channels — no generic walkthrough.

    Book Growth demo
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